纺织报告|FANGZHIBAOGAO55非物质文化遗产是指被各社区、群体、个人视为文化遗产组成部分的各种社会实践、观念表述、表现形式、知识、技能以及相关工具、实物、手工艺品和文化场所[1]。运河非遗展现的是中华民族独特的历史和文化印记，但在全球化、现代化社会中，这些独特的印记正在逐渐消失，外来文化强势影响着人们的生活方式和文化认同感。因此，研究运河非遗文化如何更有效地传播给大众、如何增强大众的民族凝聚力十分必要。近年来，大众传播媒介在日常生活中的广泛应用提高了人们对运河非遗文化的关注度，如报纸、电视、网络等媒介形式都为运河非遗文化提供了更大的表达空间。大众媒介多数是以视觉化信息为主，构建了一种“可看”的运河非遗传播环境。在这种现代服饰：运河非遗手工技艺数字化传承的重要媒介张飞越（扬州市职业大学艺术学院，江苏扬州225009）Moderncostume:animportantmediumfordigitalinheritanceofintangibleculturalheritagehandicraftsinthecanalZhangFeiyue（SchoolofArt,YangzhouPolytechnicCollege,Yangzhou225009,China）AbstractTheintangibleculturalheritagealongthecanal(hereinafterreferredtoas“intangibleculturalheritageofthecanal”)isnotonlythecrystallizationofthewisdomofthepeoplealongthegrandcanal,butalsooneoftheimportantculturallifelinesforthecontinuationofChinesecivilization.Atpresent,howtouseeffectivecommunicationmediumtopromotethedisseminationanddevelopmentofintangibleculturalheritageofthecanalisahottopicofsocialresearch.Thispaperputsforwardtheresearchpropositionthatmoderncostumescaneffectivelyspreadtheintangibleculturalheritageofthecanal.Onthebasisofrelevanttheoriesofintangibleculturalheritageofthecanalandmoderncostume,fromtheperspectiveofcommunication,bydefiningthemediumattributesofmoderncostume,wecanclarifytheinternalrelationshipbetweenmoderncostumeandintangibleculturalheritageofthecanal,andanalyzethecommunicationcharacteristicsandadvantagesofmoderncostumeasthedigitalinheritanceandcommunicationmediumofintangibleculturalheritageofthecanal.Keywordsintangibleculturalheritageofthecanal;moderncostume;communication;medium摘要运河沿岸的非物质文化遗产（以下简称“运河非遗”）既是大运河沿岸人民智慧的结晶，也是中...
