专家论坛2023年(第13卷)第9期当代体育科技(ContemporarySportsTechnology)新兴体育项目产业化发展的困境及对策分析丁建岚1彭玉潇2张犁1(1.西安体育学院体育经济与管理学院;2.西安体育学院研究生部陕西西安710068)摘要：体育产业作为我国产业化发展中的重要部分，为推动社会经济水平发展，丰富群众娱乐活动做出了突出贡献。随着社会经济的发展以及社会消费水平的升级，我国的传统体育领域中产生了许多新兴体育项目，这些新兴项目为传统体育活动注入了新鲜的血液，成为体育产业化发展的新增长点。在此背景下，如何使新兴体育项目进一步走向规模化、产业化的发展道路，成为体育产业研究中急需解决的关键问题。研究发现，在新兴体育产业化发展进程中，面临着产业发展政策不完善；专业人才匮乏，协同性不足；科技创新能力不足，创新潜力有待挖掘等问题，该文由此提出相应的发展对策建议。关键词：新兴体育项目产业化发展困境对策分析中图分类号：G80-05文献标识码：A文章编号：2095-2813(2023)09-0001-04AnalysisonPredicamentsandCountermeasuresoftheIndustrializationDevelopmentofEmergingSportsEventsDINGJianlan1PENGYuxiao2ZHANGLi1(1.SchoolofSportsEconomicsandManagement,Xi'anPhysicalEducationUniversity；2.GraduateDepartment,Xi'anPhysicalEducationUniversity,Xi'an,ShaanxiProvince,710068China)Abstract:AsanimportantpartofChina'sindustrializationdevelopment,sportsindustryhasmadeoutstandingcontributionstopromotingthedevelopmentofsocialandeconomiclevelandenrichingmassentertainmentactivities.Withthedevelopmentofsocialeconomyandtheupgradingofsocialconsumptionlevel,manynewsportseventshaveemergedinthetraditionalsportsfieldinChina.Theseemergingeventshaveinjectedfreshbloodintotraditionalsportsactivitiesandbecomenewgrowthpointsfortheindustrializationdevelopmentofsports.Underthisbackground,howtomakeemergingsportseventsfurthermovetowardsthedevelopmentpathoflarge-scaleandindustrializationhasbecomethekeyproblemtobeurgentlysolvedinthesportsindustryresearch.Thestudyfindsthatintheprocessoftheindustrializationdevelopmentofemergingsports,itfacesproblemssuchasindustrialdevelopmentpoliciestobeimproved,lackofprofessionaltalentsandcoordination,insufficientscientificandtechn...
