74纺织报告|FANGZHIBAOGAO随着社会经济的快速发展，人们的精神需求日益增长，而文化和旅游的有机结合为人们带来了多层次、全方位的旅游体验，满足了当代人在精神层面的需求。从宏观视域来看，地域文化与旅游文创产品设计密切相关，旅游文创产品设计需要充分挖掘当地的文化内涵，并以此为基础进行创作，才能使产品内涵充实且符合当地文化特色，达到满足游客需求和提升产品竞争力的目的。1地域文化及旅游文创产品的概念1.1地域文化地域文化是指在一定时期内，由某一地域内的民众创造、发展、流传的文化，具有地域特色和民族特色，包地域文化视域下的旅游文创产品设计策略郭小飞（西安青云雕塑工程有限公司，陕西西安710000）DesignstrategiesfortourismculturalandcreativeproductsfromtheperspectiveofregionalcultureGuoXiaofei（Xi’anQingyunSculptureEngineeringCo.Ltd,Xi’an710000,China）AbstractTourism,asanexternalmanifestationofmodernpeople’spursuitofabetterlife,oftenprovidesagreatwayforpeopletorelaxanddeeplyexperiencetheuniquecultureandnaturalsceneryofthedestinationduringthetourismprocess.Tourismculturalandcreativeproductsareanimportantspiritualandculturalconsumptioncontentfortouristsduringthetourismprocess.Theycannotonlyshowcasetheculturalconnotationsandcharacteristicsoftheregion,butalsoshowcasetheuniquedesigncreativityoftourismculturalandcreativeproductstoacertainextent.Inthecontextofthenewera,theintegrationofcultureandtourismhasbecomeanewtrendandopportunityforthedevelopmentofvariousregions,playingacrucialroleinenhancingmarketcompetitivenessandbuildinganewpatternofregionalindustries.Inviewofthis,thispapertakesthedesignoftourismculturalandcreativeproductsastheresearchobject,introducesindetailthebasicconceptsofregionalcultureandtourismculturalandcreativeproducts,explorestheimportantimplicationsoftourismculturalandcreativeproductdesignfromtheperspectiveofregionalculture,andproposesdesignstrategiesoftourismculturalandcreativeproductguidedbyregionalculturalconceptsforreference.Keywordsregionalculture;tourism;culturalandcreativeproducts;designstrategy括当地的语言、文学、艺术、节日、风俗、传说、历史等内容，反映了当地人的生...
