doi:10.3969/j.issn.1007-7375.2023.03.006考虑服务水平和促销努力的农产品三级供应链最优决策与协调杨怀珍1，傅贵琳1，李雷2(1.桂林电子科技大学商学院，广西桂林541004；2.桂林理工大学商学院，广西桂林541004)摘要:考虑销售价格、服务水平和促销努力水平影响市场需求的前提下，以单个生产商、单个TPL服务商以及单个零售商所构成的农产品三级供应链为研究对象，其中生产商负责农产品生产制造，TPL服务商负责农产品冷链运输保鲜配送，零售商负责农产品促销行为。构建集中式供应链与分散式供应链的农产品三级供应链的Stackelberg博弈决策模型；分析新鲜度需求弹性、促销努力需求弹性等影响因素对农产品供应链系统最优决策的影响，并对比分析集中式决策与无契约的分散式决策的最优决策结果。在此基础上建立“收益共享+数量折扣+成本互担”契约来协调供应链系统。最后通过对收益共享系数与运输价格进行灵敏度分析，发现当契约参数满足特定关系时有利于供应链系统的良好协调以及利润的帕累托改进最优。关键词:服务水平；促销努力；三级供应链；供应链协调中图分类号:F224.32文献标志码:A文章编号:1007-7375(2023)03-0047-11OptimalDecisionCoordinationofaThree-levelSupplyChainforAgriculturalProductsConsideringServiceLevelsandPromotionEffortsYANGHuaizhen1,FUGuilin1,LILei2(1.BusinessSchool,GuilinUniversityofElectronicTechnology,Guilin541004,China;2.BusinessSchool,GuilinUniversityofTechnology,Guilin541004,China)Abstract:Underthepremisethatsalesprices,servicelevelsandpromotioneffortlevelshaveaneffectonmarketdemand,thisstudyfocusesonathree-levelsupplychainofagriculturalproductscomposedofamanufacturer,aTPLserviceproviderandaretailer,inwhichthemanufacturerisresponsiblefortheproductionofagriculturalproducts,theTPLserviceproviderisresponsibleforthecoldchaintransportation,preservationanddistributionofagriculturalproducts,andtheretailerisresponsibleforthepromotionofagriculturalproducts.AStackelberggamedecision-makingmodelofthethree-levelsupplychainofagriculturalproductsisestablishedwithcentralizedanddecentralizedsupplychains.Theinfluenceoffactorssuchasfreshnessdemandelasticityandpromotioneffortdemandelasticityontheoptimaldecision-makingoftheagriculturalproductsuppl...
