大展红“兔”礼品盘.pdf

At the beginning of the Chinese Lunar New Year of the Rabbit in 2023,Prof.Wang Hongwei of Academy of Arts&Design,Tsinghua University,together with his team,designed and launched a series of cultural and creative products for the Year of the Rabbit “Ride on the Crest of Red Rabbit*”gift plate is one of the series products.(*“Red Rabbit”is homophonic to“great success”in Chinese.)With modern design language,this gift plate well expresses the beautiful meaning of the zodiac rabbit in traditional Chinese culture and conveys full blessings.The 18 jade rabbits are seen running and jumping together,with their feet glowing with movement.The jade rabbits with their heads raised smoothly connect with each other,symbolizing many children and many blessings.The cascading pattern is like the shape of a jonquil,which symbolizes wealth and longevity.The colors of Chinese red and sunny gold were adopted to create the progressive layers of red colors,symbolizing continuous progress.In addition,Prof.Wang and his team also designed the“Have a Bright Rabbit Future”scarf.May these jade rabbits send everyone a New Years wish for great success.大展红“兔”礼品盘在2023中国农历兔年春节之际，清华大学美术学院王红卫教授带领团队推出了一系列题材丰富、风格多样、融入了浓浓祝福的兔年文创产品，大展红“兔”礼品盘便是其中一款。该款礼品盘深挖生肖兔在中华传统文化中的美好寓意，采用现代造型语言，传递满满祝福。从整体看，十八只玉兔两两相守，奔跑跳跃间足下生辉，动感十足。抬首向前的玉兔流畅地相互串联，寓意多子多福。层叠间富贵长寿花呼之欲出，寓意花开富贵，益寿延年。中国红与太阳金相结合，构成了层层递进的红色，寓意步步高升。此外，红卫设计团队还在大展红“兔”系列图案基础上进行升级，推出了前“兔”似锦丝巾。愿踏着鎏金绯红花瓣、捧着金色萝卜（萝卜又叫菜头，与“彩头”谐音，寓意好兆头）的玉兔，为大家送上大展宏图的新年祝福！封面赏析 COMMENT ON FRONT COVER