2023年第03期·总第345期106【经贸教育】基于MVV模式的课程思政教学理念和实践方法探索——以国际市场营销为例黄兴刘志宇沈旭霞（广州松田职业学院，广东广州511370）[摘要]教育的根本任务是“怎样培养人”“为谁培养人”和“培养什么样的人”，立德树人是检验的标准，课程思政则是重要战略举措。通过构建基于使命（Mission)、愿景（Vesion)、价值观（Value）的课程思政教学理念并将其在专业课中落地实施，能将课程思政与人才培养目标有机融合，将显性知识教育与隐性的素质教育和思政教育有机结合，也将能力培养、专业素养、价值塑造以及综合素质培养有机融合，探索出一条适合各专业课开展课程思政的可推广复制的模式。[关键词]MVV模式；课程思政；教学理念；实践方法[中图分类号]G711[文献标识码]A[文章编号]2095-3283(2023)03-0106-04TheExplorationoftheCurriculumIdeologicalandPoliticalTeachingConceptandPracticalMethodsBasedonMVVModel——TakingtheInternationalMarketingasanExampleHuangXingLiuZhiyuShenXuxiaHuWenrui(GuangzhouSontanPolutechnicCollege,GuangzhouGuangdong511370)Abstract:Theessentialtasksofeducationare"howtalentsarecultivated","forwhomthetalentsarecultivated"and"whatkindoftalentsaretobecultivate".Toanswerthesequestions,moralcultivationcanberegardedastheteststandard,whilecurriculumideologicalandpoliticalteachingisanimportantstrategytomeetthestandard.Byestablishingateachingconceptbasedon“vision,mission,values”toconductcurriculumideologicalandpoliticalteachinginspecializedcourses,theteachingandtalentcultivationgoalscanbebetterintegarated,theexplicitknowledgeandtheimplicitqualityandideologicaleducationbemorecloselycombinedtoachievethequalitycultivationofability,professionandvalueinacomprehensiveway.Thus,thisstudycanhelpenhancetheeducationaleffectsofprofessionalcoursesandexploreanappropriateandapplicablemodeforotherscousrses.KeyWords:MVVModel;CurriculumIdeologyandPolitics;TeachingPhilosophy;PracticalMethod2020年教育部印发的《高等学校课程思政建设指导纲要》（以下简称《纲要》）指出“教育的根本任务是培养什么人、怎样培养人、为谁培养人”，“课程思政建设是落实立德树人根本任务的战略举措”。诸多学者对课程思政的内涵、内在机理...
