2023年第04期·总第346期32【旅游经济】哈尔滨市文创产品开发研究张可欣（哈尔滨商业大学旅游烹饪学院,黑龙江哈尔滨150028）[摘要]文创产品是传承中华优秀传统文化的一种新形式，同时也是当代经济新常态下文化艺术和商业活动紧密融合的一个重要产物。文创产品设计是文化产业链发展的核心，也是我国文化兴国的重要战略步骤。以哈尔滨市为研究对象，对哈尔滨的历史文化和文创产品开发现状进行分析，对哈尔滨文创产品销售渠道有待拓宽、文创产品宣传力度有待加强、文创产品定位有待清晰等问题，提出加大对哈尔滨旅游文化挖掘、开发多种类型的旅游文创产品、拓宽文创产品销售平台、加强对哈尔滨文创产品宣传力度的建议，以期打造出独具特色的文创产品，扩大哈尔滨的知名度，实现经济效益和文化效益的双赢。[关键词]哈尔滨；旅游文创；旅游产品；文创产品；产品开发[中图分类号]F592[文献标识码]A[文章编号]2095-3283(2023)04-0032-04ResearchonCulturalandCreativeProductsDevelopmentinHarbinCityZhangKexin(SchoolofTourismandCuisineHarbinUniversityofCommerce,HarbinHeilongjiang150028)Abstract:CulturalandcreativeproductsareanewformofinheritingtheexcellenttraditionalChineseculture,andalsoanimportantproductofthecloseintegrationofculture,artandcommercialactivitiesunderthenewnormalofcontemporaryeconomy.ThedesignofculturalandcreativeproductsisanimportantstrategicstepfortherejuvenationofcultureinChina,andalsothecoreofthedevelopmentofculturalindustrychain.TakingHarbinasaresearchobject,analyzesthehistoryandcultureofHarbinandproductdevelopmentstatus,findthefollowingproblems:saleschannelsofculturalandcreativeproductsneedtobeexpanded,andpromotionofculturalandcreativeproductsneedstobestrengthened,positioningofculturalandcreativeproductsneedstobeclear,putforwardtheHarbintourismculturemining,developmentofvarioustypesoftourismandproducts,broadentheproductsalesplatform,increaseHarbinandproductpromotionadvice,inordertoHarbintocreateuniqueproducts,expandthepopularityofHarbin,toachieveawin-wineconomicandculturalbenefits.KeyWords:Harbin;TourismCulturalandCreative;TourismProducts;CulturalandCreativeProducts;ProductDevelopment一、哈尔滨的历史文化哈尔滨是国家历史文...
