江西农业学报2023，35（01）：220~227ActaAgriculturaeJiangxiDOI:10.19386/j.cnki.jxnyxb.2023.01.034关于传统村落保护与活化的高质量发展构思——以抚州市为例刘聪（东华理工大学，江西南昌330013）摘要:以传统村落保护与活化利用为研究内容，通过对抚州市传统村落的深入走访以及游客的问卷调查，分析了消费者对抚州市传统村落文旅融合发展的满意程度。结果表明：受访游客总体上对抚州市传统村落的保护与活化较为满意，但是在非物质文化遗产展示、传统文化表演、景区收费、住宿条件及旅游资源开发等方面还需要进一步加强。鉴于此，提出了要重视文化发展、慎重规划发展、线上线下宣传齐发力以及充分挖掘传统村落的研究价值等发展构思，以期推动传统村落保护与活化的高质量发展。关键词:文旅融合；传统村落；高质量发展；抚州市中图分类号：F205文献标志码：A文章编号：1001-8581（2023）01-0220-08High-qualityDevelopmentIdeasonProtectionandActivationofTraditionalVillages:ACaseStudyofFuzhouCityLIUCong（EastChinaUniversityofTechnology,Nanchang330013,China）Abstract:Theprotectionandactivationoftraditionalvillagesweretakenastheresearchcontent,andconsumers’satisfactionwiththeintegrateddevelopmentofcultureandtourismoftraditionalvillageswasanalyzedthroughin-depthvisitstotraditionalvillagesinFuzhouandquestionnairesurveyoftourists.Theresultsshowthattheprotectionandactivationoftraditionalvillagesaregenerallysatisfactoryaccordingtoconsumers’perceptionoftourists,butthereshouldbesomeimprovementinintangibleculturalheritagedisplay,traditionalculturalperformance,scenicspotcharges,accommodationconditionsandtourismresourcedevelopment.Inviewofthis,alltraditionalvillagesneedtoattachimportancetoculturaldevelopment,carefullyplandevelopment,makeconcertedeffortsinonlineandofflinepublicityandfullyexploretheresearchvalueoftraditionalvillages,soastofacilitatethehigh-qualitydevelopmentoftheprotectionandactivationoftraditionalvillages.Keywords:Integrationofcultureandtourism;Traditionalvillage;High-qualitydevelopment;FuzhouCity近年来，伴随着生态文明建设战略的实施，传统村落的保护逐渐受到重视，作为中华民族‘根文化’的传统村落文化，如何实现其高质量发展是传统...
