重点市场女装时尚趋势洞察-Meta X 艾瑞.pdf

23-4,/4040404016056012020120201202117002202117002020870450154641512111087687451614121196689202124.0%40.1%55.9%2021118.4%15.4%15.7%44.1%6.5%12021396.023.2%24.0%22021324.221.5%40.1%19%15%13%11%8%32021146.655.9%4202126.1%202128.5%11.3%4%20211()49.5%2017-20212GDP202120205,5005,6005,7005,8005,9006,0006,1006,2006,3006,4006,5006,6006,7006,8006,9007,00040,00041,00042,00043,00044,00045,00046,00047,00048,00049,00050,00051,00052,0002021E2018202020192017()10GDP2019-20221909294969810010210410610811020202022E202120191158%42%44%57%29%40%14%54%91%81%60%47%42%20%服装美妆健康食品饮料家居母婴电子/76.1%27.7%26.3%2017-202115796046074945856536816765506561,2401,2851,2831,2312021201920181,04420172020202012019202020216,56019.3%1253%33%14%20211%+19.3%+18.7%+17.1%202119.3%20211%2021120510152025303540455002468101214161820222426283032(%)(%)1302151784.4%12090EditedKayla Marci119BMIBMIBMI30kg/m210%BMI30kg/m241.8%BMI30kg/m21N/A38053802NikeMatt FriendNike:621.2.3.4.03:1;202011.2;20225.64DTC2019Top53.85%120211802656667KOLVR68MetaMeta62%62%93%93%2 2Reels2314321469KOL1+WATCHIGTV168.1%61.3%80.6%56.3%30.6%26.3%25.0%Reels701157.7%61.5%57.7%51.9%48.1%01020371KOLKOL58%58%1KOL286%86%11234Facebook572KOL1KOL40%40%2 22KOLKOLKOL59.0%KOLKOL50.8%39.3%52.5%37.7%73Facebook374ChicMe2015 ChicMeChicMe2XChicMeMetaChicMeMETA123ChicMeFacebookInstagramChicMeChicMeChicMeMessengerMessenger+10.9pt+13.9pt1+16.1%175Advantage+Shopping Campaign4-Popken Fashion2Business-as-usual campaigns80%-Larissa Vichnevetski:202276Advantage+Shopping Campaign4:202277App-Shein1SHEINAPP,SHEIN 58%115%1Advantage+App Campaign4:781 12 23 3