Harvard Business Review -2015.01,02.pdf

35 How I Did ItIntui t s CEO on Desi gn-Dri ven GrowthBrad Smith80 StrategyManagi ng Your Mi ssi on-Cri ti cal KnowledgeMartin Ihrig and Ian MacMillan108 Managing YourselfA Second Chance to Make a Good Impressi onHeidi Grant HalvorsonJANUARYFEBRUARY 201 5The Problem With AuthenticityWhen its OK to fake it till you make itPAGE 52CALI BRE DE CARTI ER DI VERM A N U FAC T U R E M OV E M E N T 19 0 4 M CWATER-RESI STANT TO 300 METERS,THE CALI BRE DE CARTI ER DI VER WATCH I S AN AUTHENTI C DI VI NG WATCH.FI TTED WI TH THE 1904 MC MOVEMENT,I T COMBI NES THE HI GH TECHNI CAL REQUI REMENTS OF THE I SO 6425:1996 STANDARD WI TH THE ASSERTI VE AESTHETI CS OF THE CALI BRE DE CARTI ER WATCH.ESTABLI SHED I N 1847,CARTI ER CREATES EXCEPTI ONAL WATCHES THAT COMBI NE DARI NG DESI GN AND WATCHMAKI NG SAVOI R-FAI RE.Discover the new movie on cartier.us2014 Cartier Learn mor e at:steel i fy 2014 Steel case I nc.Al l rights reserved.Trademarks used herein are the property of Steel case I nc.or of their respective owners.HOW AMPLIFIED IS YOUR ENTERPRISE?AMPLIFIEDWe work wit h t he worlds leading organizations t o creat e places that amplify the performance of their people,t eams and ent erprise.Contents52LEADERSHIPThe Authenticity ParadoxWhy feeling like a fake can actually be a sign of growth for leaders Herminia Ibarra60MANAGING YOURSELFThe Art of Giving and Receiving Advice People typically focus on the content of advice,but they should pay equal attention to the process.David A.Garvin and Joshua D.Margolis72MANAGING UPGet the Boss to Buy In How to sell your ideas up the chain of command Susan J.Ashford and James DetertSPOTLIGHT ON SOFT SKILLS YOU CAN T NEGLECTABOVE Mauro Perucchetti Cloning Factory(detail shot)2002JanuaryFebruary 2015JanuaryFebruary 2015Harvard Business Review7Features JanuaryFebruary 201540THE BIG IDEAThe Truth About CSRMost CSR programs dont pursue“shared value”and neednt.To maximize their impact,companies should align their initiatives across theaters ranging from the purely philanthropic to the explicitly strategic.Four steps can help them do so.Kasturi Rangan,Lisa Chase,and Sohel Karim80KNOWLEDGE MANAGEMENTManaging Your Mission-Critical KnowledgeFirst you must identify it.Then you should map it.Martin Ihrig and Ian MacMillan88MARKETINGWhy Your Customers Social Identities MatterThe behavior of consumers is deeply influenced by what groups they identify with.Guy Champniss,Hugh N.Wilson,and Emma K.Macdonald98GOVERNANCEWhere Boards Fall ShortResearch reveals that at most companies,directors dont understand the strategy,how value is created,or the dynamics of the industry.Dominic Barton and Mark WisemanBRETT RYDERHBR.ORG8 Harvard Business ReviewJanuaryFebruary 2015PRO-BUSINESS CLIMATEInvestment-friendlybusiness environmentTALENTED LABOR POOLHighly skilled,motivated workforceTARGETED INCENTIVES Internationally competitive,customized incentive package MEGA-PROJECT SUPPORTSingle point of contact for various regulatory authoritiesGIS MAPPINGTechnology solution identifi es ideal sites faster than traditional methodsSasol,an international manufacturer of fuels and chemicals,utilized Louisianas custom-fi t solutions to kick-start the largest FDI manufacturing project in U.S.history.What can Louisiana do for your business?Find out at OpportunityL.“Louisianas custom-fi t solutions are providing the skilled workforce Sasol needs to advance its proprietary technologies into Americas energy and chemical industry mix.”DAVID E.CONSTABLE|SASOL LIMITED CEO 2014 Louisiana Economic DevelopmentDepartments JanuaryFebruary 2015IN EVERY ISSUE 12 From the Editor 18 Interaction 29 Strategic Humor 32 Vision Statement 121 Executive Summaries A more complex brain isnt necessarily a better one.page 30EXPERIENCE108MANAGING YOURSELFA Second Chance to Make the Right ImpressionTips to help others perceive you accuratelyHeidi Grant Halvorson113CASE STUDY Should You Sell That Product?A young-adult book series about a gangster may send the wrong message to its target audience.Gregory Fairchild118SYNTHESISWhat Board Games Can Teach Business The many alternatives to MonopolyAndrew Innes124LIFES WORKMarc Newson The industrial designer explains why he likes to work directly with CEOs.IDEA WATCH24MARKETINGBoosting Demand in the“Experience Economy”Nonprofits can realize big gains from marketing science,as one aquariums experience shows.PLUS How government assistance drives entrepreneurship,the downside to discounting prices,and more30DEFEND YOUR RESEARCHRats Can Be Smarter Than PeopleIn a new study,rats outperformed humans on some learning tasks.35HOW I DID ITIntuits CEO on Building a Design-Driven Company“Ease of use”is not enough to generate customer recommendations,Intuit discovered.Products also need to“delight.”Brad Smith124TREVOR RAY HART“I t s ounds s el fis h,but my j ob i s not t o nurt ure younger des i gners.I t s about enabl i ng mys el f,becaus e t hat s what cl i ent s real l y want.”HBR.ORG10 Harvard Business ReviewJanuaryFebruary 201