Harvard Business Review - 2008.05.pdf

HBR.orgMAY 2008On our website this monthFrom theHBRINTERACTIVEHBRFront LinesEDITORSThis new blogBLOGfrom HBRs senioreditorial teamprovides discerning commentaryon todays management issuesand invites you to contribute yourown insights.Go to editors.hbr.org.An Inside LookThomas Stewart.the editor ofHBR.shares his thoughts on ar-ticles in this issueand discusses howWill Our Customers Bail Us Out?Editorsthe ideas in themPrevewShould you tell customers when your busi-can shape yourness may be going under?Give us yourbusiness.To listenopinion at bailusout.case.hbr.org,whereto this podcast.go to editorsyou can also learn how events played out atDavid Silvermanpreview.hbr.orgthe real-life company the Case author boughtbases this monthsCase on his per-and tried to save.sonal experienceHBR 2007 Readersat the ClarindaGuideCompany in lowa.Quickly find just what you needat readersguide hbr.org_Scanthe articles published in 2007by subject or author.Click on anarticles title to read the execu-tive summary.If you want more,click through to the article itself.ALWAYS AT HBR.ORGSUBSCRIBER ACCESSPREMIUM SUBSCRIPTIONHBR IN OTHER LANGUAGESHBR ANSWERSIf you are a subscriber.youA premium subscription toVisit“HBR in OtherThe editors of HBR havehave 12 monthsworth ofHarvard Business ReviewLanguageson the homeposted questions thatdigital back issues at yourgives readers access to apage for information aboutmanagers ask about theirdisposal.Click on anysearchable archive of morethe 11 licensed translatedbiggest challenges,along witharticle with a next to itthan 2,700 articles.To sigreditions of Harvard Busi-select articles that addressand you will be promptedup,click on Subscribeness Review.each one.Readers can sugto enter your subscriberTodayin the upper-rightgest questions or topics byID information.corner of the home page.clicking on E-mail Usonthe HBR Answers page.6 Harvard Business Review I May 2008 I_hbr.org