Harvard Business Review - 2020.05,06.pdf

How to balance efficiency and innovation(even in tough times like these)64 The Agile ExecutveHBR.ORG MayJune 2020134 Marketing Meets Mission 147 The Strategic Side Gig44 Why Sexual Harassment Programs B?MayJune 202043SPOTLIGHT CONFRONTING SEXUAL HARASSMENT44MANAGING ORGANIZATIONSWhy Sexual Har assment Pr ogr ams Backf i r eAn d what t o d o abou t i tFr a n k D o b b i n a n d A le xa n d r a K a le v53MANAGING ORGANIZATIONSEmpower Manager s to Stop Har assmentSmart solu t i on s d on t always requ i re HR.A d r i e n n e La wr e n ce57Q&A“If Somethi ng Feels Of f,You Need to Speak Up”A sha Sa n to s59MANAGING ORGANIZATIONSWhat Happens When an Employee Calls the Ombudsman?Cha r le s L.Ho wa r dCon t e n t sPh o t o g rap h by CRAIG CUTLERCOVER PHOTOGRAPH Mackenzie StrohTrunk Archive;Cover:Eriko Sugimura(dancer),Lex Alexandris(stylist)Harvard Business ReviewMay June 20207MayJun e 2020104LEADERSHIPThe Case f or a Chi ef of Staf f CEOs n eed more su pport t han an execu t i ve assi st an t can provi d e.D a n Ci a mpa112MANAGING PEOPLEBegi n wi th Tr ust The first st ep t o becomi n g a gen u i n ely empoweri n g lead er Fr a n ce s Fr e i a n d A n n e Mo r r i ss124INNOVATION Di scover y-Dr i ven Di gi tal Tr ansf or mati on Learn i n g you r way t o a n ew bu si n ess mod el Ri ta McGr a th a n d Rya n McMa n us134MARKETINGMar k eti ng Meets Mi ssi onLearn i n g from bran d s t hat have t aken on global healt h challen ges Myr i a m Si d i b e63FEATURES64LEADERSHIPThe Agi le C-Sui teA n ew approach t o lead ershi p for t he t eam at t he t op D a r r e ll Ri gb y,Sa r a h Elk,a n d Ste v e Be r e z74ENTREPRENEURSHIPThe New-Mar k et Conundr um In emergi n g i n d u st ri es t he u su al ru les of st rat egy d on t apply.Ro r y McD o n a ld a n d K a thle e n Ei se n ha r d t84FINANCE&ACCOUNTINGWhat Manager s Get Wr ong About Capi tal When measu ri n g t he performan ce of i n vest men t s,compan i es n eed t o con si d er t he cu rren t valu e of an asset.Ro ge r L.Ma r ti n94OPERATIONSBui ldi ng a Tr anspar ent Supply Chai n Blockchai n can en han ce t ru st,effici en cy,an d speed.Vi sha l Ga ur a n d A b hi n a v Ga i haPh o t o g rap h by HOLLY ANDRES1128Harvard Business ReviewMay June 20202020 KPMG LLP,a Delaware limited liability partnership and the U.S.member firm of the KPMG network of independentmember firms affiliated with KPMG International Cooperative(“KPMG International”),a Swiss entity.NDP077927Embrace AI.Embody transformation.Revolutionize your enterprise with AI.AI has powerful potential to boost growth,quality,and productivity.But how fast can you unleash its power?KPMG can help you scale AI quickly to accelerate insights,automate processes,and enhance decision-making,all while inspiring human creativity.Learn more at read.kpmg.us/aiAnticipate tomorrow.Deliver today.19IDEA WATCHNe w R e s e a r c h a n d Eme r gi n g I n s i gh t sDEPARTMENTS12FROM THE EDITOR14CONTRIBUTORS160 EXECUTIVE SUMMARIESMayJun e 2020Ph o t o g rap h by OLIVER PARINI19SOCIAL PLATFORMSHow to Keep Complai nts f r om Spr eadi ngLi mi t i n g t he fallou t from n egat i ve soci al med i a post s PLUS The gen d er gap i n equ i t y pay,t he d ark si d e of whi t e li es,fin d i n g t he ri ght pace of expan si on,an d more147EXPERIENCEAd vi c e a n d I n s pi r a t i on147MANAGING YOURSELFThe Str ategi c Si de Gi gThe ri ght ki n d of ou t si d e work can boost you r career.K e n Ba n ta a n d Or la n Bo sto n152CASE STUDYShould You Fi ght to Keep a Star?A lead er at an i n vest men t ban k wei ghs how t o respon d when hi s pri ze employee resi gn s.Bo r i s Gr o ysb e r g158SYNTHESISHar nessi ng Ar ti f i ci al Intelli genceWe n eed n ew ru les t o avert seri ou s ri sks.Ga r d i n e r Mo r se164LIFES WORKMar i e Kondo32DEFEND YOUR RESEARCHMaybe Fai lur e Isnt the Best TeacherWhen t hi n gs go wron g,people oft en shu t d own an d t u n e ou t.35HOW I DID ITThe CEO of Cabot Cr eamer y on Beati ng Sustai nabi li ty Benchmar k sBecomi n g a B Corp was affirmat i on of Cabot s exi st i n g mi ssi on.Ed To wn le y3510Harvard Business ReviewMay June 2020We r e pr oud t h a t t h e pa pe r w e us e i n our pr i n t ma ga zi n e i s c e r t i fie d un d e r t h e Sus t a i n a ble For e s t r y I n i t i a t i ve pr ogr a m,me a n i n g t h a t i t c ome s fr om r e s pon s i bly ma n a ge d s our c e s a n d i s a r e n e w a ble r e s our c e.Our Commitment to Sustainability2020 Splunk Inc.At Splunk,we believe every problem is a data problem.And our Data-to-Everything Platform is ready to help you solve your biggest challenges.It helps you turn real-time data from almost any source across your organization into successful outcomes for Security,IT,App Dev and,well,Everything.The Data-to-EverythingPlatform That EnduresThe photo of my workspace at HBR was taken just a couple of months ago,but now it looks impossibly distant.We planned and edited this issue in our offices,but as the magazine went to press,we joined our readers in