Harvard Business Review - 2010.01,2.pdf

SPECIAL DOUBLE ISSUE41 The HBR ListTen Breakthrough Ideas for 2010114 StrategyManaging Alliances with the Balanced Scorecard Robert S.Kaplan,David P.Norton,and Bjarne Rugelsjoen137 ExperienceFive Ways to Bungle a Job ChangeBoris Groysberg and Robin AbrahamsJANUARYFEBRUARY 2010 RenventTransform your business to meet todays challenges.SPOTLIGHTYOUR COMPANY YOUR STRATEGYYOUR MARKETING YOUR CAREER wwwww.w.st stororememagagags.s.cococom m& wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st st storemags.cocococococococom m m m m m m m&omIs it possible to build a supply chain that delivers intelligence?Smarter business for a Smarter Planet:The interconnected world we live in offers unprecedented opportunities for todays organization.But these opportunities come with a whole host of challenges for those businesses supply chains:rapid wage infl ation,spikes in commodity prices,unpredictable currency rates.Transportation costs alone can fl uctuate by as much as 250%per year.IBM helps companies manage cost volatility by building fl exibility directly into supply chains,using advanced business analytics and automation technologyinterconnecting everything from customers to suppliers to IT systems.Allowing businesses to shift workloads around the globe,adjust inventory based on changing customer demand and respond to currency fluctuations by realigning global partnerships.This kind of fl exibility is helping companies in industries as diverse as healthcare,retail and electronics adapt to market changes and cut costs.In fact,last year,IBM helped build fl exibility into 17 of the worlds top 25 supply chains.1A smarter business needs smarter thinking.Lets build a smarter &According to the 2009 AMR Research Supply Chain Top 25.IBM,the IBM logo,,Smarter Planet and the planet icon are trademarks of InternationalBusiness Machines Corp.,registered in many jurisdictions worldwide.Other product and service names might be trademarks of IBM or other companies.A current list of IBM trademarks is available on the Web at Business Machines Corporation &Paid for by the Government of Ontario.When Lexus needed to expand,they sought the same impeccable standards they developed in Japan.They found them here,in Ontario.Ontario fulfilled all of Lexus prerequisites:a highly skilled workforce;a location in the heart of North America with transportation infrastructure linked to millions of customers;a tradition of automotive innovation;and competitive business costs.Since the first Lexus RX rolled off the line,the Cambridge,Ontario plant has satisfied all Lexus quality demands.In fact,Ontarios reputation for quality resulted in Lexus parent company,Toyota,opening a new plant to produce the RAV4 in Ontario in 2008.The Japanese have a word for continuous improvement:kaizen.Now they have another:Ontario.The world works here.THERES ONLY ONE LEXUS PLANT OUTSIDE JAPAN &SPECIAL DOUBLE ISSUE41 The HBR ListTen Breakthrough Ideas for 2010114 StrategyManaging Alliances with the Balanced Scorecard Robert S.Kaplan,David P.Norton,and Bjarne Rugelsjoen137 ExperienceFive Ways to Bungle a Job ChangeBoris Groysberg and Robin AbrahamsJANUARYFEBRUARY 2010 U.S.$16.95RenventTransform your business to meet todays challenges.SPOTLIGHTYOUR COMPANY YOUR STRATEGYYOUR MARKETING YOUR CAREER & & & & &Meet the New HBRWith this issue of Harvard Busi-ness Review,we are excited to bring you a more mod-ern,accessible magazinebut one that remains as dedicated as ever to publishing the most relevant thinking and rigorous research on management.The redesign ref ects our strong belief that print is still the best medium for conveying the big ideas in HBR.(Our reader surveys show that you want to engage with us intensely,to set aside time to focus on what our au-thors have to say.)But we also realize that the magazine can succeed only if you f nd every issue rewardingthat is,only if we continually edify and surprise you.As we kick of our own reinvention,this months HBR Spotlight is on that very topic.Corporate transformation can be an essential part of strategy,particularly in an unsettled environment.Whether youre changing your entire business model,your approach to marketing,or the way you def ne strategy,the articles in this package will provide valuable guidance.In addition,we present the 2010 HBR List of Breakthrough Ideas.Weve set our standards especially high this yearonly 10 items made the cut.Find out what re-ally motivates workers,for instance,and how we can spot f nancial bubbles long before they burst.As youre paging through the new HBR,be sure to read our two debut columnists,management thought leader C.K.Prahalad and behavioral economist Dan Ariely,who share insights and ideas from their research.Youll also notice a number of new departments.The Big Idea highlights an article that we expect will stand the test of ti