Gem 2022年招聘趋势：雇主品牌与候选人体验.pdf

2022 Recruiting Trends:Employer Branding&Candidate Experience2022 Recruiting Trends:Employer Branding&Candidate Experience 2Table of ContentsIntroduction .3Sourcing&Outreach .9Employer Branding/EVP.12Pain Points with Candidates .16Remote Work .23Recruitment Marketing .24Candidate Experience(CX).28Anticipated Challenges .33Creating a Recruitment Marketing Strategy .35About Our Respondents .41How Gem Can Help .432022 Recruiting Trends:Employer Branding&Candidate Experience 3Gem recently ran a survey of more than 500 talent acquisition professionals to better understand priorities,pain points,and goals as recruiting teams head into 2022.If there was one broad narrative that echoed throughout the responses,it was this:its a candidates market;top talent is interviewing at a handful of companies at once and considering their options;and recruiting teamsno matter the size of the company theyre hiring forare struggling to compete against simultaneous offers.“We cant compete on compensation”and“we cant compete on benefits like fully-remote work”came up over and over again.IntroductionIts a tough climate,to say the least.But the two things organizations can do right now if theyre struggling to compete on comp and benefits are to ensure they offer excellent candidate experiences,and to forge strong talent brands.These two things are deeply interconnected.After all,your talent brand will be the sum total of everything your candidates think about you,say about you,and how they perceive you after experiencing your hiring process.And they wont experience your hiring process if they dont know youre hiringwhich is why passive talent outreach plays a role in the questions below(and why it should play a considerable role in your hiring strategy).Heres what your peers had to say about employer branding and candidate experience in 2022:where theyre focusing their energies,what they anticipate,and what strategies have recently seen the best ROI.Our respondents were willing to do more than check boxes.They were also willing to tell us,in their own words,about The two things organizations can do right now if theyre struggling to compete on comp and benefits are to ensure they offer excellent candidate experiences,and to forge strong talent brands.everything from how their employee value propositions changed during the pandemic,to the elements of the candidate experience they gave the most attention to last year.Read on for these thoughtful observations from your industry peersalong with some best practices for EVP creation and building a recruitment marketing strategy through tailored content,personalized nurture campaigns,and long-term multi-channel engagement.2022 Recruiting Trends:Employer Branding&Candidate Experience 4What are the most important trends in the recruiting industry that you anticipate for 2022?Candidate experience“Ensuring a great candidate experience and new hire onboarding experience-the core values of good recruiting:integrity,transparency,honesty,and a genuine love of helping people.”“Its a candidates market,and we see them wanting more inclusive hiring practices(ie:diversity hiring,pay transparency,and remote/flex/hybrid work)but also needing more proactive outreach(ie:talent sourcing).”“As the competition for talent heats up,we have to be more human.That means using more automation to free up time to spend with candidates,affording them white-glove service.”“Were looking to automate tedious admin tasks so we can spend more time on making connections and moving process along quickly.”“The more efficient and automated processes can be,the more nimble the Recruiting team can be.This can lead to a better candidate experience.Clean,efficient,and expedient whilst maintaining due diligence.This will be the trend.”“Concierge approach.”Employer brand“Candidates are no longer interested in fancy campuses,snacks and ping pong tables.They want real values that resonate with their own,and to see those values from the top down.Candidates want true flexibility and to be able to put their family and their mental health first.They also want to be appreciated and treated fairly.”“Candidates have the power now.Convincing people to work for us is key.Pay,culture,word of mouth,benefits,work/life balance will all be critical.We need to prove how were better to work for than any other company even though we cant always offer the highest pay.Non monetary perks will be more important than ever.”“The market is moving really fast nowadays,and the ones who are in the position of power are the candidates.So companies need to work on their benefits,work environment,and having a transparent recruiting process.”2022 Recruiting Trends:Employer Branding&Candidate Experience 5Employer brand(continued)“I would also include work culture.Its been a very candidate-driven market and talent is looking for not only work/life balance but also a company that puts people first.”“The great resignation has changed how businesses need to sell to candida