Harvard Business Review - 2017.11,12.pdf

HBR.ORG NOVEMBERDECEMBER 2017DOUBLE ISSUEMANAGEMENT 46Why Your Company Needs an AR StrategyMichael E.Porter and James E.Heppelmann LEADERSHIP 66The Best-Performing CEOs in the World2017 editionORGANIZATIONS 110Stop Doubling Down on Your Failing StrategyFreek Vermeulen and Niro Sivanathan MANAGING YOURSELF 150Are You Suited for a Start-Up?Jeff rey BussgangLAUNCHING SUCCESSFUL LEADERSHOW TO MAKE SURE YOUR MOST PROMISING PEOPLE REACH THEIR HIGHEST POTENTIALPAGE 86P?NOW YOUCAN LOSEYOURRECEIPTS EVENFASTER.TRAVEL AND EXPENSES ARE LIVE.Make the expense process painless for business and traveler alike.Concurs live,intuitive expense reports?While giving businesses a live look at exactly where and how? EVERY ORGANIZATION NEEDS AN AUGMENTED REALITY STRATEGYAR will become the new interfacebetween humans and machines.Michael E.Porter and James E.Heppelmann58TECHNOLOGYHOW DOES AUGMENTED REALITY WORK?The key is a digital twin.Michael E.Porter and James E.Heppelmann59DATAAUGMENTED REALITY IN THE REAL WORLDCompanies are investing and testing.HBR editors60PRACTITIONER VIEWONE COMPANYS EXPERIENCE WITH ARA conversation with ABBs chief digital officer,Guido JouretGardiner Morse62PRODUCT DEVELOPMENTTHE BATTLE OF THE SMART GLASSESMoney is pouring into development.Michael E.Porter and James E.HeppelmannNOVEMBERDECEMBER 2017ILLUSTRATION BY MAX HALEACHIN/BULLY!ENTERTAINMENTSPOTLIGHT A MANAGERS GUIDE TO AUGMENTED REALITY45COVER:EDWARD SLATER/GETTY IMAGES;NASANOVEMBERDECEMBER 2017HARVARD BUSINESS REVIEW5CONNECT WITH HBRJOIN US ON SOCIAL MEDIACONTACT HBRWWW.HBR.ORG TWITTER hbr,HarvardBizFACEBOOK HBR,Harvard Business ReviewLINKEDIN Harvard Business ReviewINSTAGRAM harvard_business_reviewPHONE 800.988.0886EMAIL customerservicehbr.org editorshbr.org designershbr.org publishershbr.orgNOVEMBERDECEMBER 2017142LEADERSHIPThe Best-Performing CEOs in the World HBRs annual ranking66CHANGE MANAGEMENTWhat Everyone Gets Wrong About Change Management Poor execution is only part of the problem.N.Anand and Jean-Louis Barsoux78TALENT MANAGEMENTTurning Potential into Success The missing link in leadership developmentClaudio Fernndez-Aroz,Andrew Roscoe,and Kentaro Aramaki86ENTREPRENEURSHIPWhen Founders Go Too Far Some start-up CEOs have too much power.Heres what to do about it.Steve Blank94INNOVATIONThe Boards New Innovation Imperative Directors need to rethink their roles and their attitude to risk.Linda A.Hill and George Davis102STRATEGYStop Doubling Down on Your Failing Strategy How to spot(and escape)one before its too lateFreek Vermeulen and Niro Sivanathan110MANAGING ORGANIZATIONSWhat Managers Need to Know About Social Tools Your organization can use them to collaborate,learn,and innovate.Paul Leonardi and Tsedal Neeley118HEALTH CAREThe IT Transformation Health Care Needs Reducing costs while improving careNikhil R.Sahni,Robert S.Huckman,Anuraag Chigurupati,and David M.Cutler128DIVERSITY“Numbers Take Us Only So Far”Facebooks global director of diversity explains why stats alone wont solve the problem of organizational bias.Maxine Williams142PHOTOGRAPHY BY ANASTASIIA SAPON6 HARVARD BUSINESS REVIEWNOVEMBERDECEMBER 2017FEATURESHARVARD BUSINESS REVIEW CONTENTS2 0 1 8 A N N U A L C O N F E R E N C EA P R IL 2 2-2 5F A IR M O N T S C O T T S D A L E P R IN C E S S +S C O T T S D A L E,A Z H U M A N +D IG IT A L C O L L A B O R A T IO NBU I L DI N GE X T R A O R D IN A R Y O R G A N IZ A T IO N STHOUGHT-PROVOKI NG SPEAKERS I NCLUDE:17-1213Josh BersinPrincipal Bersin by Deloitte,Deloitte Consulting LLPLeena Nair Chief Human Resources Offi cerUnileverJonathan MildenhallChief Marketing Offi cer AirbnbREGISTRATION IS NOW OPEN!H R P S.O R G/A N N U A LA FORWARD-THI NKI NG DI ALOGUE FOR HR LEADERS DRI VI NGBUSI NESS SUCCESSNOVEMBERDECEMBER 2017 10 From the Editor 12 Contributors 16 Interaction 166 Executive Summaries20ENTREPRENEURSHIPRethinking CrowdsourcingSocial ties can skew results.plus A roundup of the latest management research and ideas34DEFEND YOUR RESEARCHWomen Respond Better Than Men to Competitive PressureIn high-stakes games in professional tennis,female players keep their cool and choke less.HOW I DID ITThe CEO of Kronos on Launching an Unlimited Vacation PolicyA strategy intended to improve recruiting helped the bottom line.Aron Ain37LIFES WORK SCOTT KELLY172150MANAGING YOURSELFAre You Suited for a Start-Up?How to assess your fit,find the right company,and make the leapJeffrey Bussgang157CASE STUDYSpread Too ThinA TV producer struggles to balance the demands of three hit showsand dreams of a new one.Alison Beard164SYNTHESISLeading,Not Managing,in CrisisLessons from history and the presentDaniel McGinnNew Thinking and Research in ProgressManaging Your Professional GrowthMATT KALINOWSKI;BILL INGALLS/NASA 8 HARVARD BUSINESS REVIEWNOVEMBERDECEMBER 2017IDEA WATCHEXPERIENCEDEPARTMENTSHARVARD BUSINESS REVIEW CONTENTSFROM THE EDITORTHE NEW REALITY OF BUSINESSWhen most of us think of augmented realityif we think of it at allwe probably see Pokmon Go monster