weibo.com/pdfmagsweibo.com/pdfmagsweibo.com/pdfmagsYes—You,Too,CanBeLikeSteveJobsSeveralweeksago,WalterIsaacson,theauthoroflastyear’sremarkablebiographyofSteveJobs,askedifhecouldwriteaboutJobsonemoretime—forHarvardBusinessReview.Jobs’sdeath,lastOctober,unleashedagreatwaveofcolumnsandarticlesaboutthemeaningoftheAppleCEO’slifeandwork.ButinWalter’sview,alotofthatanalysiswasoffthemark.Inagrace-ful,compellingessayinthisissue,heoutlineswhatheconsiderstobethetrueleadershiplessonsofSteveJobs’scareer.Here’sthemaintakeaway,whichtoomanycommentatorsfailedtograsp:Youdon’thavetobeafreaktobelikeJobs.Youdon’thavetobeageniusor,forthatmatter,ajerk.Jobs’ssuccesswasn’tmagical;indeed,anyonecanbenefitfromthelessonsbehindit.Inatellingpassage,WaltersaysthatheonceaskedJobswhatheconsideredtobehismostimportantcreation.Theanswerwasn’ttheiPadortheMac;rather,itwasbuildingAppleintoanenduringcompany.“Howdidhedoit?”Walterwrites.“Businessschoolswillbestudyingthatquestionacenturyfromnow.”Myguessisthey’lldrawtheirinsightsprimarilyfromWalterIsaacson,whohaduniqueaccesstoJobsandhisworld.SpeakingofApple,thisisanidealopportunitytoannouncethelaunchofHBR’snewiPadedition.Formonthswehaveproducedafacsimileversionofthemagazine,availablethroughtheZinionewsstand.Nowwe’reofferingatrulyenhancedversion,producedincooperationwithScrollMotion,thatintegratesintooneplatformeverythingwedoatHBR.AftersamplingotheriPadmagazinesandspeakingwithourfans,webecameconvincedthatwhatusersmostwantisn’tmultimediabellsandwhistlesbututility(theveryideathatledJobstoembracesimplicity).WiththenewHBRiPadapp,you’llgetagreatreadingexperience,intuitivenavigation,easysharingviae-mailorsocialmedia,andtheabilitytocommentonarticles.We’realreadyplanningenhancements,includingwaystobundleprintandiPadsubscriptions.CheckitoutattheAppStore.AdiIgnatius,EditorinChiefhbr.org12harvardbusinessreviewApril2012FromtheEditorweibo.com/pdfmags“DietheWayYouWantTo,”byEllenGoodman:“Takingchargeofyourlastdayseaseseveryone’sburden.”Whilethe...
