Harvard Business Review - 2008.04.pdf

HBRAPRIL 2008Departments12 COMPANY INDEX53 2007 MCKINSEY AWARDS AND2008 MCKINSEY JUDGES14 FROM THE EDITORMagic by Design92 STRATEGIC HUMORFor a company so famous,Google is verylittle known.We hear more about its caf-112 MANAGING YOURSELFeteria than about its management systems.Be a Better Leader.as the popular press has focused mainly onHave a Richer Lifethe magic of the companys success and itsrivalry with Microsoft.But in these pagesStewart D.Friedmanweve kept an eye on the magician,not theExecutives can apply the leadership skillsmagic,to show you how the trick is done.they use at work to other aspects of theirlives-their families,their communities.andthemselves-in ways that benefit all four20 FORETHOUGHTdomains.Through this systematic process.How to cope with the imminent explosionseemingly minor changes can lead to largerin international tourism.Managers over-transformation33estimate their willingness to listen.Givepromotions to leaders who effect change.The mom-and-pop channel can be a distri-121 FIRST PERSONbution classroom.Pump up your A playersManaging Hypergrowthwhen they deflate.Losing good peopleAlexander V.Izosimovhas a silver lining.Support wikis in theDuring a dramatic industry growth spurt.workplace.Online ads drive off-line salescompanies dont have much time to maximize their share of a new market.A CEO33 HBR CASE STUDYwho did so gives some trenchant adviceOpen Source:Salvation or Suicide?Scott Wilson and Aiit Kambil129LETTERS TO THE EDITORKMS makes a wildly popular electronic-music game that transformed the modest134 EXECUTIVE SUMMARIESmusic-software company into a thrivingmass marketer.Now the games fans and47imitators are demanding that the company140 PANEL DISCUSSIONrelease its code to the open-source com-Churnmunity.Is resistance futile?With commen-Don Moyertary by Jonathan Schwartz,Eric Levin,GaryThe best way to keep your customers satis-Pisano.and Michael J.Bevilacqua.fied and loyal may be to establish a processfor making amends when things go wrong.47 DIFFERENT VOICECreativity Step by StepA Conversation with ChoreographerTwyla TharpCreative genius is not a gift.Its the productof discipline,hardheaded practicality.willingness to fail-and perhaps a dash ofruthlessness.8 Harvard Business Review I April 2008 I hbr.org