Harvard Business Review - 2014.1-2.pdf

A greAt plAce to work:-(:-(:-(;-)What ideo,BlackRock,and Netflix know about building high-performance culturesPage 5323 consumer BehaviorWhat Marketers Dont Get About Online ReviewsItamar Simonson and emanuel rosen78 competitionThe Big Lie of Strategic Planningroger l.Martin103 risk ManagementThe New Rules of GlobalizationIan BremmerJaNuaRyFeBRuaRy 2014)2013 Cartiercalibre de cartierCHRONOGRAPH 1904-CH MCTHE 1904-CH MC,THE NEW AUTOMATIC WINDING CHRONOGRAPH MOVEMENT,WAS CONCEIVED,DEVELOPED AND ASSEMBLED BY THE CARTIER MANUFACTURE IN THE GREATEST WATCHMAKING TRADITION.THIS MOVEMENT IS EQUIPPED WITH INGENIOUS SYSTEMS FOR UTMOST PRECISION:A COLUMN WHEEL TO COORDINATE ALL THE CHRONOGRAPH FUNCTIONS,A VERTICAL CLUTCH DESIGNED TO IMPROVE THE ACCURACY OF STARTING AND STOPPING THE TIMING FUNCTION,A LINEAR RESET FUNCTION,AND A DOUBLE BARREL TO ENSURE UNRIVALED TIMEKEEPING.18K PINK GOLD 42 MM CASE,MECHANICAL MANUFACTURE CHRONOGRAPH MOVEMENT,SELF-WINDING,CALIBRE 1904-CH MC(35 JEWELS,28,800 VIBRATIONS PER HOUR,APPROXIMATELY 48 HOUR POWER RESERVE),CALENDAR APERTURE AT 6 OCLOCK,18K PINK GOLD OCTAGONAL CROWN,SILVER OPALINE SNAILED DIAL,GOLD FINISHED CHAMFERS.ALLIGATOR STRAP.EXPLORE AND SHOP WWW.CARTIER.US-1-800-CARTIER JanuaryFebruary 2014hbr.org53hbr.org Insights on creating a great corporate culture.hbr.org/insights/culture54IDEos Culture of helping Research at one office of the design firm revealed four keys to encouraging helpfulness among colleagues.Teresa Amabile,Colin M.Fisher,and Julianna Pillemer62building a game-Changing Talent Strategy BlackRock has succeeded in managing the tensions between strategic and operational,collective and individual,global and local,enduring and regenerative.Douglas A.Ready,Linda A.Hill,and Robert J.Thomas70how Netflix reinvented hr The companys former chief talent officer details its unconventional but famously successful approach to management and culture.Patty McCordSpoTlIghT on TalENT aND PErformaNCEabovE freegums The Grand Master,2009 paint on wood 24 x 35.5 ContentsJanuaryfebruary 2014harvard Business Review5 Features JanuaryFebruary 2014788696The big ideaFocusing Capital on the Long TermFour steps that major asset owners can take to combat short-sighted investing for short-term gains Dominic Barton and Mark Wiseman44The Big Lie of Strategic PlanningPlanning may be an excellent way to cope with fear of the unknown,but its a terrible way to craft a strategy.True strategy is about placing bets and making hard choices.Roger L.MartinThe New Patterns of InnovationHow examining the data and analytic tools you already have can generate new business ideas and new business models Rashik Parmar,Ian Mackenzie,David Cohn,and David GannFrom Superstorms to Factory Fires:Managing Unpredictable Supply-Chain DisruptionsInstead of estimating probability,focus on impact and recovery time.David Simchi-Levi,William Schmidt,and Yehua Wei39how i did iT SodaStreams CEO on Turning a Banned Super Bowl Ad into Marketing GoldEven unaired,the companys ad garnered reams of press coverage.Daniel Birnbaum 103The globe The New Rules of GlobalizationGovernments of developing nations are cre-ating uneven playing fields that give domestic companies an advantage.Ian BremmerControversy can sometimes be beneficial.39DAILy STAT Facts and figures to stimulate thought and action.blogs.hbr.org/daily-stat967886Hbr.orG6 Harvard business reviewJanuaryFebruary 2014 IntroducIng the all-new MaseratI ghIblI wIth 8-speed autoMatIc transMIssIon and avaIlable Q4 IntellIgent all-wheel drIve wIth a 404 horsepower v6 engIne.MaseratI ghIblI starts at$65,600.*The key To an exTraordinary life is quite literally a key.tHe aBsOlute OPPOsite OF ORDINARY|MASERATIGHIBLI.US*Maserati Ghibli base MSRP$65,600;Ghibli S Q4 base MSRP$75,700.Not including dealer prep and transportation.Actual selling price may vary.Taxes,title,license and registration fees not included.2014 Maserati North America,Inc.All rights reserved.Maserati and the Trident logo are registered trademarks of Maserati S.p.A.Maserati urges you to obey all posted speed limits.ROYAL OAKDIAMOND SET IN PINK GOLD.THERE ARE EXCEPTIONSTO EVERY RULE.AUDEMARS PIGUET BOUTIQUES.646.375.0807NEW YORK:65 EAST 57TH STREET,NY.888.214.6858BAL HARBOUR:BAL HARBOUR SHOPS,FL.866.595.9700AUDEMARSPIGUET.COM Departments JanuaryFebruary 2014From the EditorInteraction1418108Many companies need to dramatically shift their marketing strategies.page 2323Strategic humor Enter our monthly caption contest.blogs.hbr.org/strategic-humorideacaSt What the econo-mist Paul Oyer learned from online dating.blogs.hbr.org/ideacast23Consumer BehaviorWhat marketers misunderstand about online reviews New influences on consumers decisions call for new strategies.PLUS Noncompete clauses,and the challenges of a VUCA world 28DefenD your researChto raise Productivity,Let more employees Work from homeA new study shows that theyll be happier and get more done.108managing yourselfFind the coaching in criticismSix steps can help you pul