Harvard Business Review - 2019.05,06.pdf

The Age ofContinuousConnectionWh e n y o u c a n i n t e ra c t wi t h y o u r c u st o me rs 24/7,y o u n e e d a n e w b u si n e ss mo d e l.48 Yo u r Appro a c h t o Hi ri n g Is All Wro n g 74 Wh a t We st e rn Ma rke t e rs Ca n Le a rn fro m Ch i n a130 Cro ss-Si lo Le a d e rsh i pHB R.O R G Ma y J u n e 2 019“Im working to make connections of a different kind.”Dave Webber,Outdoor Guide Canyon Ranch?At ADP were designing a better way to work,?data and designed for people.Learn more at ADP,the ADP logo,and Always Designing for People are trademarks of ADP,LLC.May June 201 947SPOTLIGHT RECRUITING48HUMAN RESOURCESYour Appr oach to Hi r i ng Is All Wr ongOutsourcing and algorithms won t get you the people you need.Peter Cappelli56TECHNOLOGYData Sci ence Cant Fi x Hi r i ng(Yet)The newest development in hiring is both promising and worrying.Peter Cappelli58TALENT MANAGEMENTExpandi ng the PoolHow Goldman Sachs changed the way it recruitsDane E.HolmesCont ent s“The majority of people who took a new job last year werent searching for one.Somebody came and got them.”PAGE 48Phot ograph by JOHN KUCZALACOVER PHOTOGRAPH Jarren VinkHarvard Business ReviewMayJune 2019 7MayJune 2019106SUSTAINABILITYThe Investor Revoluti on Shareholders are getting serious about sustainability.Robert G.Eccles and Svetlana Klimenko118MANAGING PEOPLEYour Wor kfor ce Is Mor e Adaptable Than You Thi nk Employees are eager to embrace retraining and companies need to seize this as a competitive opportunity.Joseph B.Fuller,Judith K.Wallenstein,Manjari Raman,and Alice de Chalendar130LEADERSHIPCr oss-Si lo Leader shi pHow to create more value by connecting experts from inside and outside the organizationTiziana Casciaro,Amy C.Edmondson,and Sujin Jang144ETHICSHow to Desi gn an Ethi cal Or gani zati on A behavioral approachNicholas Epley and Amit Kumar63FEATURES64CUSTOMERSThe Age of Conti nuous Connecti onNew technologies have made 24/7 customer relationships possible.It s time to change your business model accordingly.Nicolaj Siggelkow and Christian Terwiesch74MARKETINGWhat Wester n Mar keter s Can Lear n fr om Chi naThink content,not channels or advertising.Kimberly A.Whitler86OPERATIONSFutur e-Pr oof Your Cli mate Str ategy Smart companies are putting their own price on carbon.Joseph E.Aldy and Gianfranco Gianfrate98ECONOMICS&SOCIETYHow to Sur vi ve a Recessi on and Thr i ve After war d A research roundupWalter FrickIllust rat ion by KIRSTEN ULVE868 Harvard Business ReviewMayJune Refrigerator FAB28IDEA WATCHNew Research and Emerging InsightsDEPARTMENTS14FROM THE EDITOR16CONTRIBUTORS168 EXECUTIVE SUMMARIES21153MayJune 201939Phot ograph by ALASTAIR PHILIP WIPEREXPERIENCEAdvice and Inspiration153MANAGING YOURSELFDont Be Bli nded by Your Own Exper ti seHere s how to broaden your outlook.Sydney Finkelstein160CASE STUDYWas That Har assment?A salesperson wonders how to respond to a colleague s joke.J.Neil Bearden166SYNTHESISThe Ar t of Bloomi ng LateHow to mature into successKevin Evers172LIFES WORKMi chael Cur r y21MARKETINGWhen Scandal Engulfs a Celebr i ty Endor serFour factors should guide firms reactions.plus The wage gap and the gig economy,how to give more-memorable feedback,and more36DEFEND YOUR RESEARCHWhen You Pi tch an Idea,Gestur es Matter Mor e Than Wor dsBody language has a surprising impact on investors.39HOW I DID ITThe Executi ve Di r ector of a UN Agency on Runni ng It Li ke a Busi nessCost control and risk management have been crucial.Grete Faremo12 Harvard Business ReviewMayJune 2019Learn more|QUAD.comWhen youre asked to do everything.Ask us.?ESG Comes of AgeFOR YEARS CORPORATE LEADERS have acknowl edged that business shoul d pl ay a rol e in addressing urgent chal l enges l ike cl imate change and cybersecurity.But for al l their good intentions,these executives have al so recognized that envi-ronmental,social,and governance matters are a secondary concern for their biggest investors.Executives may want to manage for the l ong term,but they bel ieve that the market demands they keep their eye on quarterl y resul ts.That s changing.“The impression among business l eaders is that ESG just hasn t gone mainstream in the investment community.That perception is outdated,”say Sad Business School s Bob Eccl es and the Worl d Bank s Svetl ana Kl imenko.In“The Investor Revol ution”(page 106),the two present the most persuasive evidence yet that institutional investors are making ESG a priority.In interviews with l eaders of dozens of investment firms,the authors found that“ESG was al most universal l y top of mind.”In fact,many had committed to systematical l y integrating ESG considerations into their investment decisions.Sharehol ders,say Eccl es and Kl imenko,are now hol ding corporate l eaders accountabl e for ESG performance.The authors warn that executives who don t consider the l ong-term impact of their actions on the worl d wil l be punished by the markets whil e those who do address it wil l be rewarded.And that is the surest