72TheWhy,What,andHowofManagementInnovationGaryHamel88TheGreatIntimidatorsRoderickM.Kramer98DefeatingFeatureFatigueRolandT.Rust,DeboraVianaThompson,andRebeccaW.Hamilton110TheSeasonedExecutive’sDecision-MakingStyleKennethR.Brousseauetal.122RediscoveringMarketSegmentationDanielYankelovichandDavidMeer21HBRCaseStudyTheNiceGuyRussEdelmanandTimHiltabiddle35TheHBRListBreakthroughIdeasfor2006133BigPictureWhereBabiesComeFrom:SupplyandDemandinanInfantMarketplaceDeboraL.Spar144WhatExecutivesShouldRememberClassicAdvicefromPeterF.Drucker163ExecutiveSummaries168PanelDiscussionFebruary2006www.hbr.orgPAGE72OFLONG-LIVEDADVANTAGETHESECRETSPECIAL:BREAKTHROUGHIDEASFOR2006YYePGProudlyPresents,ThxforSupportFeatures1106harvardbusinessreviewCOVERART:GREGMABLY110TheSeasonedExecutive’sDecision-MakingStyleKennethR.Brousseau,MichaelJ.Driver,GaryHourihan,andRikardLarssonTopexecutivesapproachdecisionmakinginawaythatisnearlyoppositethatoffirst-levelsupervisors,newre-searchshows.Failingtodevelopnewdecisionskillsorclingingtooldhabitsasyouprogressinyourcareerspellstrouble.122RediscoveringMarketSegmentationDanielYankelovichandDavidMeerMarketsegmentationwasmeanttobeoneofthemostpowerfulweaponsinacompany’sstrategicarsenal.Wrestedfromtheclutchesofadvertisingandpsycho-graphics,itstillcanbe.Here’show.continuedonpage1012272TheWhy,What,andHowofManagementInnovationGaryHamelAreyouamanagementinnovator?Howcanyoubecomeone?Andwhydoesitmatter?GaryHameloffersanswerstothesequestionsandgivesleaderstoolsforcreatingmanagementinnovationsthatprovidegreatercompeti-tiveadvantagethanproductorprocessinnovations.88TheGreatIntimidatorsRoderickM.KramerTheseleadersarerough,loud,andinyourface.Theytrampleonpeople’sfeelingsandsetimpossiblestan-dards.Sowhat’sthedraw?Deepinsightintohumanmotivationandorganizationalbehavior–andanabilitytoleadchangewhenthere’stremendousresistanceorinertia.98DefeatingFeatureFatigueRolandT.Rust,DeboraVianaThompson,andRebeccaW.HamiltonConsumersknowthatproductsloadedwithfeaturescanbefrustratingtous...
