Harvard Business Review - -2015.06.pdf

JUNE 201 5JUNE 201 544 The Big IdeaYou Need an Innovation StrategyGary P.Pisano98 OrganizationLuxurys Talent FactoriesAndrew Shipilov and Frdric Godart110 Managing YourselfConquering Digital DistractionLarry Rosen and Alexandra SamuelHow to manage the man-machine collaboration PAGE 57Meet Your New Employee“We want a banker who wi ll work wi th us and be part of the team.”When you need someone t o strat egi ze wi th,wel l be ready t o t al k.Our rel ati onshi p managers t ake the ti me t o l earn your busi ness and gai n a deeper underst andi ng of your expansi on goal s.Weve successful l y partnered wi th mi d-si zed t o l arge corporati ons t o hel p them meet thei r gl obal busi ness needs.Wi th our ful l sui t e of products backed by our ti me-t est ed strength and st abi l i ty,weve never been more ready t o support your busi ness t oday and f or years t o come.To l earn more about how our capabi l i ti es can work f or you,vi si t nati onal.wel l and insurance products:NOT FDIC-Insured NO Bank Guarantee MAY Lose Value1 Wells Fargo Asset Management is a trade name used by the asset management businesses of Wells Fargo&Company.Certain investments are distributed by Wells Fargo Funds Distributor,LLC,Member FINRA/SIPC,a subsidiary of Wells Fargo&Company.2 Insurance products and services are offered through non-bank affiliates of Wells Fargo&Company including Wells Fargo Insurance Inc.and Wells Fargo Insurance Services USA,Inc.3 Wells Fargo Securities is the trade name for the capital markets and investment banking services of Wells Fargo&Company and its subsidiaries,including Wells Fargo Securities,LLC,a member of FINRA,NYSE,NFA and SIPC,Wells Fargo Institutional Securities,LLC,a member of FINRA,NFA and SIPC and Wells Fargo Bank,N.A.2015 Wells Fargo Bank,N.A.All rights reserved.Deposit products offered by Wells Fargo Bank,N.A.Member FDIC.Deposits held in non-U.S.branches are not FDIC insured.WCS-1242311 6/15WHOLESALEBANKINGAsset Management*1Capi tal Fi nanceCommerci al&CorporateCommerci al Real EstateGovernment&Insti tuti onalInsurance*2Internati onalInvestment Banki ng&Capi tal Markets*3Treasury ManagementJune 20155758 TECHNOLOGYBeyond Automation“Augmentation”is the new frontier,where knowledge workers collaborate with machines to do things that neither could do well on their own.Thomas H.Davenport and Julia Kirby66 ECONOMICS&SOCIETYThe Great DecouplingDigital technologies are transforming economies at an amazing pace.But while output is on the rise,workers arent sharing in the bounty.An interview with the authors of The Second Machine Age 76 STRATEGYThe Self-Tuning EnterpriseHow Alibaba uses algorithmic principles to constantly reinvent itself Martin Reeves,Ming Zeng,and Amin Venjara84 TECHNOLOGYWhen Your Boss Wears Metal Pants As thinking machines evolve from tools to teammates,helping humans to trust them will be essential.Walter FrickSPOTLIGHT ON MAN AND MACHINEABOVE Gordon Bennett Nick&Nora 2009,wood,metal,Bakelite,glass,plastic,rubber,paintCOVER:LUCAS ZAREBINSKIJune 2015Harvard Business Review7Features June 201544THE BIG IDEAYou Need an Innovation StrategyA business strategy alone wont ensure that a firm successfully pursues the optimal types of innovation efforts over time.Gary P.Pisano90MARKETINGA Better Way to Map Brand StrategyFinally,a tool that allows managers to measure and manage brand positioning strategy against market performance Niraj Dawar and Charan K.Bagga98MANAGING PEOPLELuxurys Talent FactoriesWhat gives the diversified groups LVMH,Kering,and Richemont their edge?The way they groom designers and managers.Andrew Shipilov and Frdric GodartPLAMEN PETKOVHBR.ORG8 Harvard Business ReviewJune 2015Fr o m$6 9,80 0*A u n i q u e e x p r e s s i o n o f Ita li a n d e s i g n,Ma s e r a ti G hi b li to u c he s a ll o f the s e n s e s,a ll a t o n c e.Its ha n d-s ti tc he d le a the r i n te r i o r w i th a n a r r a y o f e x c lu s i v e o p ti o n s r e d e fi n e s lu x u r y i n a s p o r t s e d a n.Its p o w e r fu l tw i n-tu r b o c ha r g e d V 6 e n g i n e w i th u p to 4 04 H P d e li v e r s the u n fo r g e tta b le s o u n d a n d thr i lli n g p e r fo r ma n c e tha t o n ly c o me s fr o m o w n i n g a Ma s e r a ti.D i s c o v e r the s o u l o f the T r i d e n t.20 15 GHIBLI.EXCEPTIONAL STYLE AND EXHILARATING PERFORMANCEWITH AVAILABLE Q4 INTELLIGENT ALL-WHEEL DRIVE.*Maserati Ghibli MY2015 base MSRP$69,800;Ghibli S Q4 MY2015 base MSRP$77,900.Not including dealer prep and transportation.Actual selling price may vary.Taxes,title,license and registration fees not included.2015 Maserati North America,Inc.All rights reserved.Maserati and the Trident logo are registered trademarks of Maserati SpA.Maserati urges you to obey all posted speed limits.THE HEAD SAYSYES.TH E H E A R T S A Y SD E F I N I TE LY,Y E S.Schedule a test dr ive:maserati.us“I feel a great obligation to be helpful to a society from which Ive received so much.”Departments June 2015IN EVERY ISSUE 12 From the