Harvard Business Review - 2005.12.pdf

62Strategy and Your Stronger HandGeoffrey A.Moore 74Marketing Malpractice:The Cause and theCureClayton M.Christensen,Scott Cook,and Taddy Hall 86Managing Authenticity:The Paradox of GreatLeadershipRob Goffee and Gareth Jones 98Regional Strategies for Global LeadershipPankaj Ghemawat 110“A Players”or“A Positions”?The StrategicLogic of Workforce ManagementMark A.Huselid,Richard W.Beatty,and Brian E.Becker 18Forethought39HBR Case StudyJust in Time for the HolidaysEric McNulty 53Managing YourselfHow to Build Your Network Brian Uzzi and Shannon Dunlap 122Best Practice Up to Code:Does Your Companys ConductMeet World-Class Standards?Lynn Paine et al.135Tool Kit Getting Offshoring Right Ravi Aron and Jitendra V.Singh 150Executive Summaries 156Panel Discussion December 2005 www.hbr.orgThe Authentic Leaderpage 86Where Marketing Failspage 74PLAYING YOURGAME.PAGE 62TeAM YYePGDigitally signed by TeAM YYePG DN:cn=TeAM YYePG,c=US,o=TeAM YYePG,ou=TeAM YYePG,email= Reason:I attest to the accuracy and integrity of this document Date:2005.12.06 17:32:12+0800At Samsung we realize that to succeed in business,we must also succeed in life.While were committed to award-winning innovative design,were also committed to the natural world around us.This extends to our many global projects designed to help clean up and preserve the beauty of the environment.Its all a part of our drive and dedication to make this a better A better world is our business.To us,creating beauty is just as important 2005 Samsung Electronics Co.,Ltd.All rights reserved.Samsung is a registered trademark of Samsung Electronics Co.,Ltd.as preserving it.Dell cannot be responsible for errors in typography or photography.Dell,the Dell logo and Latitude are trademarks of Dell Inc.Intel,Intel Inside,the Intel Inside logo,Intel Centrino,and the Intel Centrino logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.2005 Dell Inc.All rights reserved.Click free)1.866.212.9329THE DELL LATITUDE D610 NOTEBOOK FOR BUSINESS FEATURES THE MOBILITY OF INTEL CENTRINO MOBILE TECHNOLOGY.Dell recommends Windows XP ProfessionalAluminum,magnesium and steel are forged to create the Tri-Metal Chassis on the Dell LatitudeD-Family Notebooks featuring Intel CentrinoMobile Technology.Its a notebook that is built to take the abuses of the road.The tough Dell Latitude.This notebook is right on target.DELLS TOUGH OUTER SHELL.BUILT TO WITHSTAND THE SLINGS AND ARROWS OF THEROAD WARRIOR.6harvard business reviewCOVER ART:FREDRIK BRODENF e a t u r e s98Regional Strategies for Global LeadershipPankaj GhemawatSuccessful border-crossing companies often apply a regionally oriented strategy in addition toor even in-stead ofa global one.Five approaches can help globalcompanies create value in a highly regionalized world.110“A Players”or“A Positions”?The StrategicLogic of Workforce ManagementMark A.Huselid,Richard W.Beatty,and Brian E.Becker What good is an“A player”in a bit part?Rather thanfocus on the players,you should identify the critical jobs,then invest heavily in those positions and make sure theright people star in the most important roles.continued on page 88662Strategy and Your Stronger HandGeoffrey A.MooreThere are two dominant business models in theworld.Knowing what they areand which one yourcompany followswill guide you toward the right strategic moves.74Marketing Malpractice:The Cause and the CureClayton M.Christensen,Scott Cook,and Taddy HallMarkets are simple when you look at them from thepoint of view of your customers.They have a job to do.You have a product or service.Does it do the job theyneed to get done?86Managing Authenticity:The Paradox of GreatLeadershipRob Goffee and Gareth JonesNo senior executive can become authentic by lookinginto a mirror and saying,“I am authentic.”Authenticity is largely defined by what other people see in you and,as such,can to a great extent be controlled by you.Hereshow to manage it and make yourself more effective as a leader.December 2005987462110hesitate to reach for it.2005 Citigroup Global Markets,Inc.Member SIPC.All rights reserved.CITIGROUP and the Umbrella Device are trademarks and service marks of Citigroup Inc.or its affiliates and are used and registered throughout the world.The biggest deal of your career.The one youll always be remembered for.Who else would you trust with that?DontGlobalTransaction ServicesGlobal Capital MarketsGlobal Banking8harvard business review12FROM THE EDITOROn the One HandThe awkwardness a person feels whentrying to use his weaker hand has foundits way into our language:The words“adroit”and“gauche”come from theFrench for“right”and“left.”Its similarwith companies and the way they dobusiness.18FORETHOUGHTDo monopolies really stifle innovation?The damage incompetent managers can doBe selective when extendingprem