Harvard Business Review - 2014.03.pdf

Work vsLifeForget about balanceyou have to make choicespage 57112 Managing YourselfThe Rules of TrustDavid DeSteno80 MarketingAn AnthropologistWalks into a BarChristian Madsbjerg and Mikkel B.Rasmussen23 Idea WatchMake Your BestCustomers Even BetterEddie Yoon,Steve Carlotti,and Dennis MooreMarch 2014 Breguet,the innovator.Classique“Le Rveil du Tsar”In April 1814,shortly after the allied armies had entered Paris,Tsar Alexander I of Russia paid a visit to Breguet and ordered several watches from his favorite horologer.Today,the Classique 5707“Le Rveil du Tsar”equipped with an alarm-activation indicator and a dial featuring several hand-guilloch motifs pays tribute to one of Breguets most emblematic patrons.History is still being written.BREGUET BOUTIQUES NEW YORK FIFTH AVENUE 646 692-6469 NEW YORK MADISON AVENUE 212 288-4014 BEVERLY HILLS 310 860-9911 BAL HARBOUR 305 866-1061 LAS VEGAS 702 733-7435 TOLL FREE 877-890-0311 WWW.BREGUET.COM What could power tomorrowsGLOBAL STOCK GROWTH?U.S.household net worth isat its all-time highU.S.consumer spending over 70%of GDP2 is likely toincrease as rising employment and real estate prices furtherstrengthen household fi nances.3At Fidelity,we use our global reach and researchexpertise to bring you smart investing ideas.Get our full perspective and more details now.F than 2 billion peoplewill soon have disposable income for the fi rst time.By 2025,53%of the worlds population will have entered the middle class.The majority will be in the developing world,notably Asia.1Before investing in any mutual fund or exchange-traded fund,you should consider the investment objectives,risks,charges,and expenses.Contact Fidelity for a prospectus or,if available,a summary prospectus containing this information.Read it carefully.Keep in mind that investing involves risk.The value of your investment will fl uctuate over time,and you may gain or lose money.ETFs are subject to market fl uctuation and the risks of their underlying investments.ETFs are subject to management fees and other expenses.Unlike mutual funds,ETF shares are bought and sold at market price,which may be higher or lower than their NAV,and are not individually redeemed from the fund.Because of their narrow focus,sector funds tend to be more volatile than funds that diversify across many sectors and companies.Stock markets are volatile and can decline signifi cantly in response to adverse issuer,political,regulatory,market,or economic developments.Foreign securities are subject to interest rate,currency exchange rate,economic,and political risks,all of which are magnifi ed in emerging markets.1 McKinsey Institute as of June 2012.2 The World Bank.3 Haver Analytics as of June 2013.Fidelity Brokerage Services LLC,Member NYSE,SIPC.2014 FMR LLC.All rights reserved.666521.5.0Consider these mutual funds and ETFs for your portfolio.FSCPXFIDELITY SELECT CONSUMER DISCRETIONARY PORTFOLIO FSRPXFIDELITY SELECT RETAILING PORTFOLIO FDFAXFIDELITY SELECT CONSUMER STAPLES PORTFOLIOFDISFIDELITY MSCI CONSUMER DISCRETIONARY INDEX ETFFSTAFIDELITY MSCI CONSUMER STAPLES INDEX ETF March 2014hbr.orgWorkvsLifeForget about balanceyou have to make choicesPAGE 57112 Managing YourselfThe Rules of TrustDavid DeSteno80 MarketingAn AnthropologistWalks into a BarChristian Madsbjerg and Mikkel B.Rasmussen23 Idea WatchMake Your BestCustomers Even BetterEddie Yoon,Steve Carlotti,and Dennis MooreMARCH 2014hbr.org More advice on how to thrive at the top.hbr.org/thrive58Manage Your Work,Manage Your Life Research shows how executives succeed in both realms.Boris Groysberg and Robin Abrahams68Mindfulness in the Age of Complexity Simply paying attention to whats going on around you can reduce stress,unlock creativity,and boost performance.The psychologist Ellen Langer,interviewed by Alison Beard74Whos got Those Top Jobs?How the senior executive profile has changed in the past decadePeter Cappelli,Monika Hamori,and Rocio BonetSpotligHt on Thriving AT The TopAbove Liliana porter To Clean Up(black mop)2011,acrylic and figurine on paper 12 7/8 x 10 1/4 March 2014Harvard Business Review5 98Features March 2014809098Strategic humor Enter our monthly caption contest.hbr.org/strategic-humor The big ideachoosing the right customerSmart companies dont use the term “customer”loosely.They choose precisely whom they will serve and build their strategy on that decision.Robert Simons48an anthropologist Walks into a Bar.An emerging approach called sensemaking uses the human sciences to illuminate the customer experience,giving companies transformative insights that big data and analytics cant provide.Christian Madsbjerg and Mikkel B.Rasmussentiebreaker SellingHow nonstrategic suppliers can win over customers by helping them solve problems James C.Anderson,James A.Narus,and Marc Woutersthe Boardrooms Quiet revolutionEmerging practices at some stellar boards are improving managerial oversight.Richard D.Parsons and Marc A.Feigen43how i did iT Kerings ceo on Finding the elusive Formula f