OCTOBER201582Spotlight“CompaniesDon’tGoGlobal,PeopleDo”AninterviewwithAndyMolinsky43HowIDidItOnMakingCarrotsCoolJeffreyDunn123CaseStudyIsthePromotionWorththePrice?•BEPARANOID•DISRUPTYOURSELF•GOTOWARFORTALENTPAGE48ROTONDEDECARTIERLARGEDATE,RETROGRADESECONDTIMEZONE,ANDDAY/NIGHTINDICATOR1904-FUSEAUHORAIREMCTHISROTONDEDECARTIERWATCHCOMBINESTHREEWATCHMAKINGCOMPLICATIONSINTOTHEMANUFACTUREMOVEMENT1904-FUSEAUHORAIREMCFORABOLDAESTHETICWITHCLEANLINESANDREFINEDDETAILS.ESTABLISHEDIN1847,CARTIERCREATESEXCEPTIONALWATCHESTHATCOMBINEDARINGDESIGNANDWATCHMAKINGSAVOIR-FAIRE.JBHUDSON•Minneapolis,MN-(612)338-5950MERIDIAN•Aspen,CO-(970)925-3833WEMPE•NewYork,NY-(212)397-9000©2015CartierOctober2015Contents66CROSS-CULTURALMANAGEMENTWhenCultureDoesn’tTranslateAscompaniesinternationalize,employeeslosesharednormsandassumptions—buttraditionalsolutionstothatproblemoftenbackfireandcompromisecommercialsuccess.Herearefiveprinciplestopreventculturaldisintegration.ErinMeyer74LEADINGTEAMSGlobalTeamsThatWorkAframeworktohelpleadersofgeographicallydispersedteamscombatsocialdistanceTsedalNeeley82MANAGINGYOURSELF“CompaniesDon’tGoGlobal,PeopleDo”ApracticalguidetoadaptingyourbehaviorinotherculturesBrandeisprofessorAndyMolinsky,interviewedbySarahCliffeSPOTLIGHTONTHENEWGLOBALLEADERABOVEShannonRankinTerrain(Wicomico)2013,map,acrylic,paper,17"x21.75"COVER:BRUCEPETERSONOctober2015HarvardBusinessReview7FeaturesOctober201548THEBIGIDEATheFutureandHowtoSurviveItVigilance,agility,andoptimismwillbeessentialinaneraofshrinkingprofitmargins.RichardDobbs,TimKoller,andSreeRamaswamy86OPERATIONSWhentheCustomerIsStressedSomeleadingprovidersofcancercareshowhowtobuildloyaltybydesigning“high-emotion”services.LeonardL.Berry,ScottW.Davis,andJodyWilmet96MANAGINGORGANIZATIONSHowSmart,ConnectedProductsAreTransformingCompaniesTheoperationsandorganizationalstructureoffirmsarebeingradicallyreshapedbyproducts’evolutionintointelligent,connecteddevices.MichaelE.PorterandJamesE.HeppelmannFREDRIKBRODENHBR.ORG8HarvardBusin...
