Harvard Business Review - 2015.10.pdf

OCTOBER 201 582 Spotlight“Compani es Dont Go Gl obal,Peopl e Do”An interview with Andy Molinsky43 How I Did ItOn Maki ng Carrots CoolJeffrey Dunn123 Case StudyIs the Promoti on Worth the Pri ce?BE PARANOID DISRUPT YOURSELF GO TO WAR FOR TALENTPAGE 48ROTONDE DE CARTIERL A R G E DAT E,R E T R O G R A D E S E C O N D T IM E ZO N E,A N D DAY/N IG H T IN D IC ATO R 19 0 4-F U S E AU H O R A IR E M CTHIS ROTONDE DE CARTIER WATCH COMBINES THREE WATCHMAKING COMPLICATIONS INTO THE MANUFACTURE MOVEMENT 1904-FUSEAU HORAIRE MC FOR A BOLD AESTHETIC WITH CLEAN LINES AND REFINED DETAILS.ESTABLISHED IN 1847,CARTIER CREATES EXCEPTIONAL WATCHES THAT COMBINE DARING DESIGN AND WATCHMAKING SAVOIR-FAIRE.JB HUDSON Minneapolis,MN-(612)338-5950MERIDIAN Aspen,CO-(970)925-3833WEMPE New York,NY-(212)397-90002015 CartierOctober 2015Contents66CROSS-CULTURAL MANAGEMENTWhen Culture Doesnt Translate As companies internationalize,employees lose shared norms and assumptionsbut traditional solutions to that problem often backfire and compromise commercial success.Here are five principles to prevent cultural disintegration.Erin Meyer74LEADING TEAMSGlobal Teams That Work A framework to help leaders of geographically dispersed teams combat social distance Tsedal Neeley82MANAGING YOURSELF“Companies Dont Go Global,People Do”A practical guide to adapting your behavior in other cultures Brandeis professor Andy Molinsky,interviewed by Sarah CliffeSPOTLIGHT ON THE NEW GLOBAL LEADERABOVE Shannon Rankin Terrain(Wicomico)2013,map,acrylic,paper,17 x 21.75 COVER:BRUCE PETERSONOctober 2015Harvard Business Review7Features October 201548THE BIG IDEAThe Future and How to Survive ItVigilance,agility,and optimism will be essential in an era of shrinking profit margins.Richard Dobbs,Tim Koller,and Sree Ramaswamy86OPERATIONSWhen the Customer Is StressedSome leading providers of cancer care show how to build loyalty by designing“high-emotion”services.Leonard L.Berry,Scott W.Davis,and Jody Wilmet96MANAGING ORGANIZATIONSHow Smart,Connected Products Are Transforming CompaniesThe operations and organizational structure of firms are being radically reshaped by products evolution into intelligent,connected devices.Michael E.Porter and James E.HeppelmannFREDRIK BRODENHBR.ORG8 Harvard Business ReviewOctober 2015Snooze no more.ADP and the ADP logo are registered trademarks of ADP,LLC.ADP A more human resource.is a service mark of ADP,LLC.Copyright 2015 ADP,LLC.HR Solutions|Payroll|Good JobWhen work is something you look forward to,the alarm clock gets a whole lot friendlier.Because when your employees look forward to their jobs,what they produce can be truly?Visit and see how we can provide a more human resource for your business.#helloworkThe value of investments can fall as well as rise.You may not get back the amount originally invested.Issued in Australia by UBS AG ABN 47 088 129 613(AFSL*No.231087).*AFSL means holder of Australia Financial Services License.UBS 2015.All rights reserved.We think its possible to do good and still do well.Together we can explore new and innovative ways of creating lasting positive change.Establishing sustainable portfolios that seek to maintain your values and your income.So the right investments can help to improve the world.For some of lifes questions,youre not alone.Together we can find an I truly make a difference?Do I invest in the world Im in?Or the one I want?Departments October 2015IN EVERY ISSUE14 From the Editor22 Interaction38 Vision Statement40 Strategic Humor133 Executive SummariesThe wrong way to reduce churn page 32EXPERIENCE118MANAGING YOURSELFCollaborating with Creative PeersThe art of giving ideas to colleagues who see themselves as artists Kimberly D.Elsbach,Brooke Brown-Saracino,and Francis J.Flynn123CASE STUDY Is a Promotion Worth Hiding Who You Are?An ambitious young VP may have to conceal his sexual orientation overseas.Karthik Ramanna130SYNTHESISQuestion Certainty New books on forecasting and red teamsWalter Frick136LIFES WORKAndre Agassi The champion tennis player on managing emotions and making an epic comeback IDEA WATCH30COMPETITIONWhen Platforms AttackWhat happens when companies like Amazon compete with their own partners?PLUS Whether CMOs add value,how soon before employees leave their jobs(its sooner than you think),and more36DEFEND YOUR RESEARCHDisappointment Makes You More TrustingFeeling let down?New research reveals that this negative emotion may have a positive consequence.43HOW I DID ITThe CEO of Bolthouse Farms on Making Carrots CoolBorrowing the tactics of junk food companies to promote healthful eatingJeffrey Dunn36“Emotions clearly do have real-world complications.”Learn what makes your artistic peers tick page 118DAVE WHEELER,MUTI,JENNIFER MARAVILLASHBR.ORG12 Harvard Business ReviewOctober 2015Preparing for the New WorldAdi Ignatius,Editor in ChiefJOHN VON PAMERIn the next decade,the stratospheric gains in global corporate profits could all but vanish.Never make predictions,”the baseball legend Cas