Harvard Business Review - 2020.11,12.pdf

HBR.ORG NovemberDecember2020The Risks You Cant Foresee 40How to Develop Your Leadership Style 68Getting Serious About Diversity 114The Work from Anywhere FutureLessons from organizations that have made the transition and November December 202039SPOTLIGHT MANAGING RISK AND RESILIENCE40RISK MANAGEMENTThe Ri sk s You Cant For eseeWh a t to do w h en th er es no pla ybo o kRo b e r t S.Ka p la n,H e r ma n B.“D u t c h”L e o na r d,a nd A ne t t e Mi k e s47DECISION-MAKINGBui ldi ng Or gani zati onal Resi li enceTo co pea nd th r ivein uncer ta in times,develo p scr ipted r o utines,simple r ules,a nd th e a bility to impr o vise.Fe r na nd o F.S u a r e z a nd Ju a n S.Mo nt e s53ANALYTICSTo Recogni ze Ri sk s Ear li er,Invest i n Analyti csIt h elps yo u a sk th e r igh t questio ns a nd lea r n fa ster.Ca s s i e Ko zyr k o vCo n t e n t sPh o t o g raph by VICTOR PRADOCOVER PHOTOGRAPH SejkkoThe Licensing ProjectHarvard Business ReviewNo vemberDecember 20205No ve mbe rDe ce mbe r 202096HUMAN RESOURCESRethi nki ng the On-Demand Wor kfor ceDigita l ta lent pla tfo r ms h a ve ma tur ed,a nd ma ny co mpa nies a r e using th em to h ir e skilled gig w o r ker s.No w th ey need to get str a tegic a bo ut it.Jo s e p h Fu lle r e t a l.104MARKETINGIs Your Mar k eti ng Or gani zati on Ready for Whats Next?A fr a mew o r k fo r a ligning gr o w th str a tegies a nd ca pa bilitiesOma r Ro d r gu e z-Vi l e t a l.114DIVERSITYGetti ng Ser i ous About Di ver si ty:Enough Alr eady wi th the Busi ness CaseIts time fo r a new w a y o f th inking.Ro b i n J.Ely a nd D a vi d A.Th o ma s124INNOVATIONInnovati on for ImpactVa lue cr ea tio n a s a n a ctive lea r ning pr o cessCu r t i s R.Ca r ls o n58FEATURES58MANAGING PEOPLEOur Wor k-fr om-Anywher e Futur eBest pr a ctices fo r a ll-r emo te o r ga niza tio nsPr i t h wi r a j(Ra j)Ch o u d h u r y68MANAGING YOURSELFHow to Develop Your Leader shi p StyleCo ncr ete a dvice fo r a squish y ch a llengeS u za nne J.Pe t e r s o n,Ro b i n A b r a ms o n,a nd R.K.S t u t ma n78ASSESSING PERFORMANCERei nventi ng the Leader Selecti on Pr ocessTh e U.S.Ar mys new a ppr o a ch to ma na ging ta lentEve r e t t S p a i n86ORGANIZATIONAL CULTUREHow Apple Is Or gani zed for Innovati onIts a bo ut exper ts lea ding exper ts.Jo e l M.Po d o lny a nd Mo r t e n T.H a ns e nIllust rat io n by KLAWE RZECZY786Harvard Business ReviewNo vemberDecember 2020IDEA WATCHNe w R e s e a r ch a n d Eme r gi n g I n s i ght s19FINANCEHelpi ng Low-Income Wor k er s Stay Out of DebtEmplo yer-spo nso r ed fintech pr o ducts ca n enh a nce fina ncia l r esilience a nd inclusio n.PLUS Th e benefits o f a mo r ning r o utine,th e r ecr uitment pr o blem o n a ll-w h ite bo a r ds,a nd mo r e30DEFEND YOUR RESEARCHConfi dence Doesnt Always Boost Per for manceWh y being r ea listic a bo ut yo ur pr o spects ma tter s mo r e33HOW I DID ITThe CEO of Iber dr ola on Commi tti ng to Clean Ener gyTh e co mpa ny needed a CEO w h o w o uld ch a llenge tr a ditio na l industr y mo dels.Jo s Igna c i o S nc h e z Ga lnDEPARTMENTS12FROM THE EDITOR14CONTRIBUTORS148 EXECUTIVE SUMMARIESEXPERIENCEAd vi ce a n d I n s pi r a t i on135MANAGING YOURSELFBe a Better AllyHo w w h ite men ca n h elp th eir ma r gina lized co llea gues a dva nceTs e d a le M.Me la k u e t a l.140CASE STUDYWhen Your Br and Is Raci stHo w to ma na ge a successful pr o duct w ith a pr o blema tic h isto r yJo s e p h C.Mi lle r,Mi c h a e l A.S t a nk o,a nd Ma r i a m D.D i a llo146SYNTHESISUnar ti fi ci al Intelli genceA new w a ve o f br a in science is upending o ur under sta nding o f th e mind.S c o t t B e r i na t o152LIFES WORKEr n Rubi k19135“My values gave me the grounding to design and lead Iberdrolas green mission.”JOS IGNACIO SNCHEZ GALNNo ve mbe rDe ce mbe r 202033Ph o t o g raph by GIANFRANCO TRIPODO10Harvard Business ReviewNo vemberDecember 2020We r e pr oud t ha t t he pa pe r w e us e i n our pr i n t ma ga zi n e i s ce r t i fie d un d e r t he Sus t a i n a ble For e s t r y I n i t i a t i ve pr ogr a m,me a n i n g t ha t i t come s fr om r e s pon s i bly ma n a ge d s our ce s a n d i s a r e n e w a ble r e s our ce.Our Commitment to SustainabilityDigitally GlobalLearn how Thunderbird prepares global leaders for the Fourth Industrial RevolutionThunderbird.asu.eduWelcoming students to the most technologically advanced management school facility in the world in August 2021.Celebrating 75 years as the vanguard of global leadership,management,and business education.Why Weve Stopped Ranking CEOsSTARTING IN 2014,HBR published an annual list called the Best-Performing CEOs in the World.The rankings,calculated by measuring financial returns during each CEO s entire tenure and factoring in two assessments of each company s environmental,social,and governance practices,helped drive discussion of how society should measure a business leader s performance.The list was routinely one of the year s most-read articles on HBR.org.But each year