Harvard Business Review - 2010.10.pdf

Get the Best From Your People129 Managing YourselfJohn Kotter on Why Good Ideas DieAnd How to Save Them 61 SpotlightRadically Reinvent Your Supply ChainHau L.Lee,Steve New,et al.47 LeadershipFormer Xerox CEO Anne Mulcahy on Getting Succession RightOCTOBER 2010 What You Need to Know About Your Staff:Secrets from Google,Best Buy,Comcast,and morePAGE 522010 General Motors.Cadillac CTS NrburgringTrue PDF release:storemags&fantamagTHERE IS THE CURVEAND THEN THERESAHEAD OF THE CURVE.storemags&fantamag-magazines for allIn the United States,coverages are underwritten by member companies of Zurich in North America,including Zurich American Insurance Company.Certain coverages not available True PDF release:storemags&fantamag”This is our first tunnel project in the US.Zurich had both the local and global insurance expertise we needed to win the bid.”Henri Leboss,Bouygues Construction,Head of Risk and Insurance DepartmentFor the construction of Miamis first underwater tunnel,Zurich helped Bouygues Construction obtain the project,by pulling together a global team of specialists already familiar with Bouygues Construction.Zurich solved the complex,local insurance requirements of the lenders,the State of Florida and the companys management.Its an example of how Zurich HelpPoint delivers the help businesses need when it matters most.To learn more about this case,visit insurance solutions for wherever you expand next.in all states.Some coverages may be written on a non-admitted basis through licensed surplus lines brokers.Risk engineering services are provided by Zurich Services Corporation.Zurich Services Corporation does not guarantee any particular outcome and there may be conditions on your premises or within your organization,which may not be apparent to us.storemags&fantamag-magazines for allTrue PDF release:storemags&fantamagVIVIENNE HAS A FINGER ON THE PULSE AND AN EYE ON THE PLANET.JUST LIKE US.Being on the cutting edge of fashion,Vivienne Westwood demands excellence,but not at a cost to the environment.Thats where DHL comes in.We provide speed and reliability,but with a minimal carbon footprint.That way we dont just deliver excellence,but a better future as well.www.dhl- for allTrue PDF release:storemags&fantamagOctober 2010hbr.orgOctober 2010 Harvard Business Review 7ContentsAbout the Spotlight ArtistMichael Johansson was born in Trollhttan,Sweden.He received a BFA in 2004 from the Art Academy in Trondheim,Norway,and an MFA in 2005 from the Malm Art Academy in Sweden.Johansson is intrigued by irregularities and coincidences in daily life and is drawn to combining familiar objects with new or unknown objects.By changing scale and context,ordinary objects become extraordinary.Johanssons work has been exhibited extensively in the Nordic region and internationally.He is currently living and working in Malm.HBR.ORGSLIDE SHOWTechnological advances will let consumers see deeply into your supply chain.What will they fi nd?hbr.org/spotlight/supply-chain62Dont Tweak Your Supply ChainRethink It End to End When it comes to improving sustainability,small changes here and there can cause more harm than good.Hau L.Lee70The Sustainable Supply Chain The author of The Fifth Discipline and The Necessary Revolution talks about what it takes for an organization to transform its supply chain:innovative employees,collaborative relationships,and leaders who arent necessarily the CEO.An interview with Peter Senge by Steven Prokesch74Is Your Supply Chain Sustainable?HBR readers share their insights.76The Transparent Supply Chain Where your products come from is everybodys business.How to tell the world about it is yours alone.Steve New84It May Be Cheaper to Manufacture at Home When faced with crucial supply chain decisions,try complementing traditional fi nancial tools with a real options approach.The results may surprise you.Suzanne de Treville and Lenos TrigeorgisSPOTLIGHT RADICALLY REINVENT YOUR SUPPLY CHAINABOVE Michael Johansson Rubiks Kitchen 2007,kitchen table,kitchen equipment 1.2 x 0.8 x 0.9 m 61storemags&fantamag-magazines for allFeatures October 2010HBR.ORG8 Harvard Business Review October 20109010011052Unleashing the Power of MarketingOnce GE realized that marketing was vital to organic growth,the functions leaders set out to identify the skills they would need to win credibility and deliver results.Beth Comstock,Ranjay Gulati,and Stephen Liguori90Visualize marketers delivering results47HBR.ORGSocial entre-preneur Dan Pallotta shares his expertise on innovation in the nonprofi t sector at blogs.hbr.org/pallotta.THE BIG IDEACompeting on Talent AnalyticsYour top employees are often your great-est asset and your largest expense.If you want better performance from them,youll do well to favor analytics over your gut instincts.Thomas H.Davenport,Jeanne Harris,and Jeremy ShapiroBuilding the Co-Creative EnterpriseBy getting all their stakeholdersfrom employees to customers to suppliersto participate in product and process design,a few