专家论坛2022年(第12卷)第35期当代体育科技(ContemporarySportsTechnology)全民健身视域下高校体育场馆社会化服务的策略研究杨光照陈飞*苏灿峰(南京传媒学院江苏南京211172)摘要：该研究采用文献资料法、逻辑分析法等，阐释全面健身视域下我国高校体育场馆面向社会开放的现实价值，探究其发展现状和困境，并提出促进我国高校体育场馆社会化服务的优化策略。研究发现：高校体育场馆社会化服务可以实现体育资源的合理配置，促进体育场馆的可持续发展，以及丰富高校体育文化氛围。发展困境：安全责任落实难，对外开放风险高；运营资金压力大，财政拨款依赖强；专业管理机制弱，委托运营乱象多。优化策略：建立专业的场馆运营管理机制；拓展对外开放服务的经费保障；协调教学与社会化服务的关系；促进体育场馆服务功能多样化。关键词：全民健身高校体育场馆社会化服务对外开放中图分类号：G82文献标识码：A文章编号：2095-2813(2022)12(b)-0001-04ResearchontheStrategyofSocializedServiceofSportsVenuesinCollegesandUniversitiesfromthePerspectiveofNationalFitnessYANGGuangzhaoCHENFei*SUCanfeng(CommunicationUniversityofChina,Nanjing,Nanjing,JiangsuProvince,211172China)Abstract:ThisresearchadoptsthemethodsofliteraturereviewandlogicalanalysistoexplainthepracticalvalueofopeningupsportsvenuesinChineseuniversitiestothesocietyfromtheperspectiveofcomprehensivefitness,exploretheirdevelopmentstatusanddilemma,andproposeoptimizationstrategiestopromotethesocializedserviceofChineseuniversitysportsvenues.Theresearchfindsthatthesocializedserviceofsportsvenuesincollegesanduniversitiescanrealizethereasonableallocationofsportsresources,promotethesustainabledevelopmentofsportsvenues,andenrichthesportsculturalatmosphereincollegesanduniversities.Thedevelopmentdilemma:difficulttoimplementsecurityresponsibilitiesandhighriskofopeningtothepublic,greatpressureonoperatingfundsandstrongdependenceonfinancialallocation,andweakprofessionalmanagementmechanismandmanychaosinentrustedoperation.Optimizationstrategy:establishaprofessionalvenueoperationmanagementmechanism,expandthefinancialguaranteeofopeningupservices,coordinatetherelationshipbetweenteachingandsocialservices,andpr...
