2023年第1期北方BEIFANGJINGMAO经贸摘要：以广州长隆度假区为研究对象，使用八爪鱼爬虫软件爬取微博数据，从性别角度出发，借助ROSTcontentMining软件研究男女游客两个群体在目的地形象感知方面是否存在差异。结果发现：游客认知形象可归纳为旅游吸引物、旅游环境、旅游设施、景区活动与服务、游客管理、旅游评价和旅游体验7个主类目，男女游客感知形象存在差异：女性游客在观光游玩的过程中，比较注重景区设施条件和旅游体验的感受，男性则更加注重旅游环境及游客自身活动管理；情感形象都是以积极情感为主，女性游客情感强度以高度情感为主，男性以一般情感为主。最终根据分析结果提出相应的建议。关键词：目的地形象感知；网络文本；广州长隆中图分类号：F59文献标识码：Ａ文章编号：1005-913X（2023）01-0143-06AComparativeStudyontheImagePerceptionofMaleandFemaleTouristsinDestinationsBasedonOnlineText:ACaseStudyofGuangzhouChimelongResortZhaoJuan，ChengHui（SchoolofManagement,GuangzhouUniversity，GuangZhou510006）Abstract:TakingGuangzhouChimelongResortastheresearchobject,octopuscrawlersoftwarewasusedtocrawlWeibodata,andfromtheperspectiveofgender,theROSTcontentMiningsoftwarewasusedtostudywhetherthereweredifferencesindestinationimageperceptionbetweenmaleandfemaletourists.Theresultsshowthatthecognitiveimageoftouristscanbesummarizedintosevenmaincategories:tourismattractions,tourismenvironment,tourismfacilities,scenicactivitiesandservices,touristmanagement,tourismevaluationandtourismexperience,therearedifferencesintheperceptionimageofmaleandfemaletourists,femaletouristspaymoreattentiontotheconditionsofscenicfacilitiesandtourismexperienceintheprocessofsightseeingandplay,andmenpaymoreattentiontothetourismenvironmentandtourists'ownactivitymanagement;Emotionalimagesaredominatedbypositiveemotions,theemotionalintensityoffemaletouristsisdominatedbyhighemotions,andmenaredominatedbygeneralemotions.Finally,thecorrespondingrecommendationsaremadebasedontheresultsoftheanalysis.Keywords:destinationimageperception;networktext;Guang-zhouChimelong目的地男女游客形象感知对比研究——以广州长隆度假区为例赵娟，程辉（广州大学管理学院，广州510006...
