社会体育学2023年(第13卷)第6期当代体育科技(ContemporarySportsTechnology)“冬奥效应”对京津冀旅游一体化影响的实证研究徐珩1冯蕾2*(1.北京体育大学体育休闲与旅游学院;2.北京体育大学中国篮球运动学院北京100084)摘要：在北京冬奥会闭幕之际，研究“冬奥效应”将助力冬奥旅游发展。该文运用文献资料、问卷调查和变量测量，基于旅游消费相关理论，构建“冬奥效应”对京津冀旅游一体化影响理论模型，主要结论：“冬奥效应”有利于京津冀旅游一体化发展；旅游动机、旅游供给的预期、地方依恋3个因子是中介关系；雾霾感知是反向调节关系。建议：增强“冬奥效应”、强化旅游动机、完善基建供给、增进地方依恋、提高空气质量，从而赋能京津冀旅游一体化发展。关键词：冬奥效应京津冀旅游一体化旅游动机雾霾感知地方依恋中图分类号：G80-05G812.7文献标识码：A文章编号：2095-2813(2023)06-0071-09EmpiricalResearchontheEffectof"WinterOlympicsEffect"ontheBeijing-Tianjin-HebeiTourismIntegrationXUHeng1FENGLei2*(1.SchoolofLeisureSportsandTourism,BeijingSportUniversity；2.ChinaBasketballCollege,BeijingSportUniversity,Beijing,100084China)Abstract:AttheclosingofBeijingWinterOlympics,thestudyof"WinterOlympicsEffect"willhelpthedevelopmentofWinterOlympicstourism.Usingmethodsofliteraturedata,questionnairesurveysandvariablemeasurements,basedonrelatedtheoriesoftouristconsumption,thispaperconstructatheoreticalmodeloftheinfluenceof"WinterOlympicsEffect"ontheBeijing-Tianjin-Hebeitourismintegration.Themainconclusion:"WinterOlympicsEffect"isbeneficialtothedevelopmentoftheBeijing-Tianjin-Hebeitourismintegration,thethreefactorsoftourismmotivation,theexpectationoftourismsupplyandplaceattachmentareintermediaryrelationships,andsmogperceptionisareverseregulatingrelationship.Suggestions:Strengthen"WinterOlympicsEffect",strengthentourismmotivation,improveinfrastructuresupply,increaseplaceattachmentandimproveairquality,soastoempowerthedevelopmentoftheBeijing-Tianjin-Hebeitourismintegration.KeyWords:WinterOlympicsEffect;Beijing-Tianjin-Hebeitourismintegration;Touristmotivation;Hazeperception;Placeattachment《中华人民共和国国民经济和社会发展第十四个五年规划和二...
