洗衣机行业分地区基本市场状况.xls

耐用消费品类：洗衣机一一 洗洗衣衣机机行行业业分分地地区区基基本本市市场场状状况况1.1 洗衣机行业分地区总体市场与需求状况指指标标解解释释：A A 品品类类保保有有率率()：某某城城市市拥拥有有洗洗衣衣机机的的家家庭庭数数占占本本城城市市家家庭庭总总数数的的百百分分比比 B B 品品类类购购买买率率()：某某城城市市本本年年度度购购买买洗洗衣衣机机的的家家庭庭数数占占本本城城市市家家庭庭总总数数的的百百分分比比 C C 品品类类预预购购率率():):某某城城市市在在未未来来一一年年内内预预购购洗洗衣衣机机的的家家庭庭数数占占本本城城市市家家庭庭总总数数的的百百分分比比 D D 品品类类城城市市发发展展指指数数:(某某城城市市家家庭庭洗洗衣衣机机预预购购率率全全国国家家庭庭洗洗衣衣机机的的预预购购率率)100100 品品类类城城市市发发展展指指数数以以全全国国平平均均水水平平为为100100，高高于于100100表表明明该该城城市市洗洗衣衣机机发发展展潜潜力力高高于于全全国国平平均均水水平平，低低于于100100则则发发展展潜潜力力低低于于全全国国平平均均水水平平 E E 购购买买力力指指数数：(某某城城市市家家庭庭总总数数占占全全国国家家庭庭总总数数的的比比例例)(某某城城市市家家庭庭月月收收入入总总和和占占全全国国家家庭庭月月收收入入总总和和的的比比例例)(某某城城市市拥拥有有洗洗衣衣机机的的家家庭庭总总数数占占全全国国拥拥有有洗洗衣衣机机的的家家庭庭总总数数的的比比例例)（其其中中 +1 1）区区域域全全国国北北京京上上海海广广州州成成都都天天津津沈沈阳阳济济南南南南京京武武汉汉福福州州西西安安昆昆明明重重庆庆厦厦门门深深圳圳样样本本量量70,6845,0005,0154,0004,1612,0192,0572,0032,0142,0282,0002,0042,0182,0012,0162,035品品类类保保有有率率()83.184.584.489.875.187.979.476.690.882.382.885.776.086.576.377.8品品类类购购买买率率()7.64.98.57.08.38.35.010.010.77.910.97.110.57.88.811.7品品类类预预购购率率()8.24.98.14.97.68.47.211.39.511.911.212.211.69.810.38.0品品类类城城市市发发展展指指数数100.059.398.759.792.3102.887.3137.3115.4144.6136.2148.7141.2119.8125.896.8购购买买力力指指数数100.011.715.55.33.26.85.52.63.45.21.53.12.14.20.91.4区区域域杭杭州州郑郑州州青青岛岛大大连连哈哈尔尔滨滨长长春春南南昌昌宁宁波波合合肥肥南南宁宁长长沙沙太太原原苏苏州州佛佛山山海海口口样样本本量量2,0212,0022,0142,0212,0642,0132,0022,0102,0602,0042,0082,0012,0822,0112,000品品类类保保有有率率()81.485.578.267.483.387.083.876.587.070.483.990.589.394.058.0品品类类购购买买率率()8.67.46.43.45.55.410.310.57.48.59.77.316.79.95.3品品类类预预购购率率()9.08.87.68.46.13.511.610.910.310.88.75.512.65.25.3品品类类城城市市发发展展指指数数110.0107.693.0102.373.742.5141.0133.2124.8131.5105.866.6152.963.664.2购购买买力力指指数数2.32.22.32.83.92.91.41.11.31.01.82.11.90.50.3注：本书中的“全国”均指“三十城市总体”耐用消费品类：洗衣机一一 洗洗衣衣机机行行业业分分地地区区基基本本市市场场状状况况1.2不同类型洗衣机分地区基本市场与需求状况指指标标解解释释：A A 品品类类保保有有率率()：某某城城市市拥拥有有某某类类洗洗衣衣机机的的家家庭庭数数占占本本城城市市家家庭庭总总数数的的百百分分比比 B B 品品类类购购买买率率()：某某城城市市本本年年度度购购买买某某类类洗洗衣衣机机的的家家庭庭数数占占本本城城市市家家庭庭总总数数的的百百分分比比 C C 品品类类预预购购率率():):某某城城市市在在未未来来一一年年内内预预购购某某类类洗洗衣衣机机的的家家庭庭数数占占本本城城市市家家庭庭总总数数的的百百分分比比 D D 品品类类城城市市发发展展指指数数:(某某城城市市家家庭庭某某类类洗洗衣衣机机预预购购率率全全国国家家庭庭该该类类洗洗衣衣机机的的预预购购率率)100100 品品类类城城市市发发展展指指数数以以全全国国平平均均水水平平为为100100，高高于于100100表表明明该该城城市市该该类类洗洗衣衣机机发发展展潜潜力力高高于于全全国国平平均均水水平平，低低于于100100则则低低于于全全国国平平均均水水平平 E E 购购买买力力指指数数：(某某城城市市家家庭庭总总数数占占全全国国家家庭庭总总数数的的比比例例)(某某城城市市家家庭庭月月收收入入总总和和占占全全国国家家庭庭月月收收入入总总和和的的比比例例)(某某城城市市拥拥有有某某类类洗洗衣衣机机的的家家庭庭总总数数占占全全国国拥拥有有 该该类类洗洗衣衣机机家家庭庭总总数数的的比比例例)（其其中中 +1 1）滚滚筒筒全全自自动动洗洗衣衣机机区区域域全全国国北北京京上上海海广广州州成成都都天天津津沈沈阳阳济济南南南南京京武武汉汉福福州州西西安安昆昆明明重重庆庆厦厦门门深深圳圳样样本本量量70,6845,0005,0154,0004,1612,0192,0572,0032,0142,0282,0002,0042,0182,0012,0162,035品品类类保保有有率率()19.014.028.417.610.018.212.923.622.516.924.810.521.413.527.837.8品品类类购购买买率率()3.11.74.62.62.13.11.54.24.12.35.81.84.13.44.77.1品品类类预预购购率率()4.72.15.42.03.84.43.86.55.57.26.36.36.55.46.04.9品品类类城城市市发发展展指指数数100.044.8114.842.280.393.181.4137.7115.8152.6132.3133.6137.7114.8127.7104.7购购买买力力指指数数100.010.218.85.02.56.54.73.03.64.91.82.42.33.41.12.1区区域域杭杭州州郑郑州州青青岛岛大大连连哈哈尔尔滨滨长长春春南南昌昌宁宁波波合合肥肥南南宁宁长长沙沙太太原原苏苏州州佛佛山山海海口口样样本本量量2,0212,0022,0142,0212,0642,0132,0022,0102,0602,0042,0082,0012,0822,0112,000品品类类保保有有率率()32.819.112.915.716.111.524.440.013.222.114.26.629.144.826.8品品类类购购买买率率()4.52.82.72.02.01.95.27.22.23.72.71.67.36.23.4品品类类预预购购率率()5.85.34.36.23.41.97.88.74.96.04.82.78.13.93.0品品类类城城市市发发展展指指数数122.6111.691.9130.371.441.1165.0184.0103.5127.8102.056.8170.681.863.4购购买买力力指指数数3.12.12.02.93.62.31.61.81.11.21.51.32.20.80.5波波轮轮全全自自动动洗洗衣衣机机区区域域全全国国北北京京上上海海广广州州成成都都天天津津沈沈阳阳济济南南南南京京武武汉汉福福州州西西安安昆昆明明重重庆庆厦厦门门深深圳圳样样本本量量70,6845,0005,0154,0004,1612,0192,0572,0032,0142,0282,0002,0042,0182,0012,0162,035品品类类保保有有率率()24.427.623.552.326.016.716.623.833.229.628.114.028.612.826.228.6品品类类购购买买率率()3.01.82.73.73.22.62.04.24.64.53.72.75.02.63.33.5品品类类预预购购率率()2.42.21.72.32.82.51.63.72.83.63.44.33.23.12.51.7品品类类城城市市发发展展指指数数100.090.169.794.7117.6101.965.8155.1114.9150.4142.3178.7132.4128.8103.471.9购购买买力力指指数数100.012.415.17.73.55.64.72.63.95.81.62.42.33.00.91.6区区域域杭杭州州郑郑州州青青岛岛大大连连哈哈尔尔滨滨长长春春南南昌昌宁宁波波合合肥肥南南宁宁长长沙沙太太原原苏苏州州佛佛山山海海口口样样本本量量2,0212,0022,0142,0212,0642,0132,0022,0102,0602,0042,0082,0012,0822,0112,000品品类类保保有有率率()28.518.419.817.927.316.924.722.324.531.332.311.927.333.916.1品品类类购购买买率率()3.22.12.21.01.81.84.23.13.84.45.82.57.23.01.2品品类类预预购购率率()2.31.52.41.71.91.22.92.13.63.33.21.53.90.91.2品品类类城城市市发发展展指指数数96.563.397.671.778.648.1118.185.5147.8136.6132.261.7160.539.350.2购购买买力力指指数数2.51.92.12.74.12.41.41.11.31.32.11.51.90.60.3波波轮轮半半自自动动洗洗衣衣机机区区域域全全国国北北京京上上海海广广州州成成都都天天津津沈沈阳阳济济南南南南京京武武汉汉福福州州西西安安昆昆明明重重庆庆厦厦门门深深圳圳样样本本量量70,6845,0005,0154,0004,1612,0192,0572,0032,0142,0282,0002,0042,0182,0012,0162,035品品类类保保有有率率()34.740.627.519.035.548.740.224.729.722.626.657.320.257.617.38.8品品类类购购买买率率()1.31.30.80.72.72.31.21.31.70.61.42.51.11.80.60.9品品类类预预购购率率()0.50.30.40.30.71.40.30.60.70.40.41.10.71.20.40.2品品类类城城市市发发展展指指数数100.049.371.146.7132.8254.556.5117.0137.370.080.3211.3130.4226.365.930.6购购买买力力指指数数100.012.613.94.13.48.06.12.33.14.31.44.21.75.50.70.9区区域域杭杭州州郑郑州州青青岛岛大大连连哈哈尔尔滨滨长长春春南南昌昌宁宁波波合合肥肥南南宁宁长长沙沙太太原原苏苏州州佛佛山山海海口口样样本本量量2,0212,0022,0142,0212,0642,0132,0022,0102,0602,0042,0082,0012,0822,0112,