Manual30RelatingConsumer,Descriptive,andLaboratoryDatatoBetterUnderstandConsumerResponsesAlejandraM.Munoz,editorASTMPublicationCodeNumber(PCN):28-030097-36•ASTM100BarrHarborDriveWestConshohocken,PA19428-2959PrintedintheU.S.A.LibraryofCongressCataloging-in-PublicationDataRelatingconsumer,descriptive,andlaboratorydatatobetterunderstandconsumerresponses/AlejandraM.l\4unoz,editor(IVIanual;30);Includesbibliographicalreferencesandindex.ISBN0-8031-2073-71.Commercialproducts—Testing.2.Sensoryevaluation.3.Consumers—Research.I.Munoz,AlejandraM.,1957-II.Series:ASTMmanualseries;MNL30.TX335.R4351997664'.07—dc2196-52055CIPCopyright©1997,AMERICANSOCIEPt'FORTESTINGANDMATERIALS,WestConshohocken,PA.Allrightsreserved.Thismaterialmaynotbereproducedorcopied,inwholeorinpart,inanyprinted,mechanical,electronic,film,orotherdistributionandstoragemedia,withoutthewrittenconsentofthepublisherPhotocopyRightsAuthorizationtophotocopyitemsforinternai,personal,oreducationalclassroomuse,ortheinternal,personal,oreducationalclassroomuseofspecificclients,isgrantedbytheAmericanSocietyforTestingandlUlaterials(ASTIUI)providedthattheappropriatefeeIspaidtotheCopyrightClearanceCenter,222RosewoodDrive,Danvers,iUIA01923.Tei:508-750-8400online:http://www.copyright.com/PrintedinScranton,PAFebruary1997ForewordThismanual,RelatingConsumer,Descriptive,andLaboratoryDatatoBetterUnderstandConsumerResponses,wasapprovedbyCommitteeE-18onSensory-EvaluationofMaterialsandProductsanddevelopedbyTaskGroupE.18.08.05.TheeditorwasAlejandraM.Mufioz,SensorySpectrum,Inc.,24WashingtonAvenue,Chatham,NJ07928.ContentsPrefaceviiChapter1—Importance,Types,andApplicationsofConsumerData1Relationships—byAlejandroM.MunozChapter2—RequirementsandSpecialConsiderationsforConsumerData8Relationships—byDennisIrving,JeanneChinn,JosephE.Herskovic,C.ClayKing,andJoanStoufferChapter3—Validity—byDavidR.PeryamandAlejandroM.Munoz19Chapter4—StatisticalTechniquesforDataRelationships—byRichardM.Jones27Chapter5—ThreeMultivariateApproachestoRelatin...
