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ASTM_E_2741_-_11.pdf
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TM_E_2741_ _11
Designation:E274111Standard Specification forEvaluation and Selection of Destinations forEnvironmentally Sustainable Meetings,Events,TradeShows,and Conferences1This standard is issued under the fixed designation E2741;the number immediately following the designation indicates the year oforiginal adoption or,in the case of revision,the year of last revision.A number in parentheses indicates the year of last reapproval.Asuperscript epsilon()indicates an editorial change since the last revision or reapproval.INTRODUCTIONThis specification offers a way to address environmental sustainability in the meeting and eventindustry.It is a tool for event planners and suppliers to understand the attributes of an environmentallysustainable event.The goal in developing this specification is to establish common benchmarks forenvironmental performance in events for both planner and supplier sectors.This specificationconsiders the creation of an environmentally sustainable event to be a partnership between plannersand their suppliers.Each plays a critical role in the effort.In this specification,options are addressed for minimizing the environmental impact of face-to-faceevents.The approach of this specification is to focus on measurable outcomes and policies for plannersand suppliers.This maximizes the ability of businesses to select the methods best tailored to theirneeds to achieve benchmarks and measurable outcomes.1.Scope1.1 This specification delineates procedural requirementsfor destination selection for meetings,events,trade shows,orconferences(hereafter,referred to as events).Destinationselection is the practice of researching,evaluating,and choos-ing the location for an event.Destination selection is a coreactivity to plan an event and bring it to fruition.1.2 This specification has three categories:planner,supplier,and host destination.1.2.1 In the planner category,criteria are identified relatedto environmental sustainability that are considered in destina-tion selection.1.2.2 In the supplier category,criteria are listed forsuppliers,which,in the case of this sector,are called“desti-nation professionals.”Destination professionals may includedestination marketing organizations(DMOs or convention andvisitor bureaus CVBs),third-party site-selection companies,destination management companies,chambers of commerce,economic development departments,or regional authorities.1.2.3 In the host destination category,a destination may bedefined as a city,area,or country that can be marketed togroups or individuals as a place to visit or hold an event.Although destination selection may consider country,regional,and city attributes,planners most often consider the capacity ofa city and its metropolitan area to host their event rather thancountry or regional capacity.The process of destination selec-tion will,therefore,focus mainly on destination city attributesas opposed to regional or country characteristics.1.3 Destination selection will include aspects of destinationselection as it relates to host cities.This includes the process ofevaluating destinations on the basis of how close they are toattendees,as well as the availability of public transit.1.4 Whereas this specification has three categories de-scribed in 1.2(planner,supplier,and host destination),both theplanner and host destination categories will be consideredmandatory for an event under this specification.The suppliercategory will only apply if a professional destination agency(CVB or DMO),as defined in 1.2.2 is used.If a supplier is notused,the requirements in this destination supplier categorymay be waived.1.5 In this specification,specific environmental sustainabil-ity attributes of the venue(for example,conference or conven-tion center),accommodations,or destination selection contrac-tors will not be considered.Destination selection considers theavailability of these in a general sense.1.6 There are nine specifications covering the followingareasofeventplanning:destinationselection,accommodations,food and beverage,audio visual,onsiteoffices,communicationandmarketingmaterials,1This specification is under the jurisdiction of ASTM Committee E60 onSustainability and is the direct responsibility of Subcommittee E60.02 on Hospital-ity.Current edition approved Nov.1,2011.Published February 2012.DOI:10.1520/E2741-11.Copyright ASTM International,100 Barr Harbor Drive,PO Box C700,West Conshohocken,PA 19428-2959.United States1 transportation,exhibits,and venues.Within each specificationare eight categories criteria:staff management policy,communications,waste management,energy,air quality,water,procurement,and community partners.Each category is furthersplit into four progressive levels of achievement.Informationwithin each specification is divided as follows:Main BodyScope,Referenced Documents,Terminology,Planner Require-ments for Level 1,Supplier Requirements for Level 1,andKeywords;AnnexesPlanner Requirements for Levels 2 4and Supplier Requirements for Levels 2 4.1.7 All

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