ASTM_E_2746_-_11.pdf

Designation:E274611Standard Specification forEvaluation and Selection of Communication and MarketingMaterials for Environmentally Sustainable Meetings,Events,Trade Shows,and Conferences1This standard is issued under the fixed designation E2746;the number immediately following the designation indicates the year oforiginal adoption or,in the case of revision,the year of last revision.A number in parentheses indicates the year of last reapproval.Asuperscript epsilon()indicates an editorial change since the last revision or reapproval.INTRODUCTIONThis specification offers a way to address environmental sustainability in the meeting and eventindustry.It is a tool for event planners and suppliers to understand the attributes of an environmentallysustainable event.The goal in developing this specification is to establish common benchmarks forenvironmental performance in events for both planner and supplier sectors.This specificationconsiders the creation of an environmentally sustainable event to be a partnership between plannersand their suppliers.Each plays a critical role in the effort.In this specification,options are addressed for minimizing the environmental impact of face-to-faceevents.The approach of this specification is to focus on measurable outcomes and policies for plannersand suppliers.This maximizes the ability of businesses to select the methods best tailored to theirneeds to achieve benchmarks and measurable outcomes.1.Scope1.1 This specification delineates procedural requirementsfor communications and marketing for a meeting,event,tradeshow,or conference(hereafter,referred to as events).1.2 Communications materials for events related to themarketing and communications associated with an eventinclude,but are not limited to:paper,printed materials,giveaways and promotional items,signage,educationalmaterials,written pre-and post-event instructions to eachexhibitor,registration area apparatus,forms,organizers,andpackaging,surveys,exhibitor advertising leaflets,event guidesand maps,badges,holders,stickers,ribbons,writing pads,pens,pencils,bags,totes,and lanyards.1.3 There are nine specifications covering the followingareasofeventplanning:destinationselection,accommodations,food and beverage,audio visual,onsiteoffices,communicationandmarketingmaterials,transportation,exhibits,and venues.Within each specificationare eight categories criteria:staff management policy,communications,waste management,energy,air quality,water,procurement,and community partners.Each category is furthersplit into four progressive levels of achievement.Informationwithin each specification is divided as follows:Main BodyScope,Referenced Documents,Terminology,Planner Require-ments for Level 1,Supplier Requirements for Level 1,andKeywords;AnnexesPlanner Requirements for Levels 2 4,and Supplier Requirements for Levels 2 4.1.4 All areas of performance specified under this specifica-tion may not be relevant for each event,or for each facility orprovider of event services.In some cases,an event plannerwould use this specification in conjunction with other specifi-cations(for example,Specifications E2774,E2742)or thisspecification may be used individually.In other words,ele-ments of an event may be separated out and considered solely,or added together and considered as a unit(for example,venuesusedindividuallyversustransportation,accommodations,and destination selection used in conjunc-tion).Furthermore,the specification applies separately to eachsupplier for an event.This means if multiple suppliers are usedwithin the context of a single specification,each supplier mustindividually meet the supplier requirements.To be consideredan environmentally sustainable event at Level 1,all areasapplicable to that event shall be achieved.1.5 If higher levels are achieved in some sections the eventcan only be considered environmentally sustainable at thelowest level achieved.1This specification is under the jurisdiction of ASTM Committee E60 onSustainability and is the direct responsibility of Subcommittee E60.02 on Hospital-ity.Current edition approved Nov.1,2011.Published February 2012.DOI:10.1520/E2746-11.Copyright ASTM International,100 Barr Harbor Drive,PO Box C700,West Conshohocken,PA 19428-2959.United States1 1.6 The use of levels within this specification recognizes thepath to sustainable events is a multi-stage effort.The ideabehind the levels is to provide a coherent baseline for measur-ing environmental performance,while being flexible enough toadapt to the needs of more advanced planners and to establisha performance path that encourages further environmentalperformance improvement.In addition,evolution of productsand services to support events is expected allowing additionaladvancements and underscoring the dynamic nature of envi-ronmental sustainability.The specification primarily focuseson environmental sustainability,while some aspects of eco-nomic and social sustainability are included recognizing thecomplete path toward overall s