TX淮海购物中心 INTRO年轻力中心.pdf

TX HUAIHAI YOUTH ENERGY CENTERTX Huaihai Youth Energy CenterIntroductionTX?|?ImmersiveArt Experience?CuratedRetail Store?Connection ofCommunity?Smart Promotion&Operation?Exclusive Launch&EventTX?TX Youth Energy DistrictTX?Youth Eco-SystemTX?INTROIAE/CRS/COC/SPO/EL&E/YED/YES/Contents/?TX HUAIHAI|YOUTH ENERGY CENTER -000TX HUAIHAI YOUTH ENERGY CENTER -001TX Huaihai Youth Energy Center is an all-encompassing cultural space featuring innovative retail experiences,cutting-edge art installations and buzz-driving exclusive events.It is the first CURETAIL commercial space in China-a highly curated cultural landmark with the aim of offering a community experience to this generations youth consumer.Located in the heart of Shanghais central Huaihai Road,TX is a joint project between Bailian Group,Jinjiang Group and URF.Since its inception in 2019,TX has successfully held over 300 events including exclusive launch events,exhibitions,shows,community activities and more.It has quickly become a go-to spot for Chinas XYZ generations and was named in HYPEBEASTS 2020 November Shanghai Youth Consumption consumer report as a dark horse amongst typical commercial centers and becoming one of the most popular shopping venues in Shanghai.-TX?TX?2019?2021?TX?300?XYZ?HYPEBEAST?2020?11?“?”?TX?“?”?IntroEN-ZHTX HUAIHAI YOUTH ENERGY CENTER -002INTROWeBelieve InYouth Energy-An idea irrespective of age yet centering on attitude.TX Huaihai acts as a platform to connect all dimensions of todays youth energy,empowering the new generation and creating an YOUTH ECO SYSTEM.We OferCommunity andCultural Synergy-We believe that the desire to belong empowers common values,hobbies and preferences.Youth can come together,regardless of national boundaries or distance.We provide a platform and facilitate opportunities for them.WeExplore“Curetail”-We explore the innovative application of data in the field of consumption.Consumers get new experiences,and brands get the full support of big data and artificial intelligence technology to support their needs.WeAdvocateThe Spirit of“X”-X stands for a refusal to rely on outdated frameworks and constantly pushing the boundaries in youth culture.This is the common thread between TX and all its platforms.?-?TX?-?-?X?-?“X”?。TX HUAIHAI YOUTH ENERGY CENTER -003INTRO42%38%11%5%4%20-3030-4040-5050-60OthersPortrait of TX CREWTX?TX?Gender DistributionAge DistributionTX ConsumerTX ConsumerFemale57.40%Male42.60%?50,500870,00020,000?WeekdayDaily Foot TrafcHoliday and WeekendDaily Foot TrafcMonthly Foot TrafcTX HUAIHAI YOUTH ENERGY CENTER -004INTROTX SOCIAL MEDIA ECOSYSTEM?2021?6?TX?1.5?6?10?1?1?70?+?800?KOL?1?23?-By June 2021,TX Huaihai Youth Energy Center has accumulated over 150 million media impressions and over 100,000 social media articles through major media platforms.Overall,total earned media value has exceeded 10 million,in addition to 70+major mainstream TV coverage pieces.INFO150 Million1.5?23?23?150 Million Impressions230K+Followers on all PlatformsTX HUAIHAI YOUTH ENERGY CENTER -005Immersive Art Experience?AIEArt is never out of reach at TX Huaihai;the public can freely participate in art activities in our commercial space.TX Huaihai has held nearly 30 art exhibitions,including 6 large-scale exhibits covering easel painting,installation art,digital art,public art,performance art and more.TXs Curatorial team has independently curated exhibitions for 6 brands,helping them redefine their image,whilst our ever-evolving series of workshops continues to be a focal point for the public.TX Huaihai not only creates an immersive art experience,but also provides a platform for young artists to showcase their talents.-?TX?TX?30?6?TX?6?“?”?WORKSHOP?TX?TX?TX HUAIHAI YOUTH ENERGY CENTER -006IAE/88 Rising08.08-08.22(2021)?One of Asias most iconic pioneering media platforms featuring forward-thinking artists and creators,88Rising is known for its massive viral video hits and collaborations with well-known American artists with its focus on bridging Eastern and Western cultures.This summer,88 rising has its frst ofine immersive art event in China at TX Huaihai,attracted more than 8000 visitors within 2 weeks.INFOHEAD IN THE CLOUD?TX HUAIHAI YOUTH ENERGY CENTER -007IAE/?04.01-04.20(2021)4?1?4?20?REDOX?TX?12?“?”?The?Just Outrageous?Absurd Exhibition featured Huang Heshan,Mao Ku and 12 other trendsetting artists of the RED platform(?),whilst exhibiting absurd and incredible fragments from the daily lives of ordinary users of RED.INFOAbsurd ExhibitionTX HUAIHAI YOUTH ENERGY CENTER -008IAE/China Next?TX?CHINA NEXT?WING SHYA?223?RANDOMEVENT?GROUND(ZER)O?Hoyee?On3lv3?HAMCUS?LIFEGOESON?Unawares.?TX?T?20?workshop,?Famous photographers Yongkang Xia,Xiaomo Xiong,Xiaoxi Ka,Michelle(director of Hamcus),Phillip Chu(director of Ground(Zer)O),Da-Li(director of Lifegoeson),Hoyee Li(founder of OneLove),Kevin Ng(director of Unawares)joined the program of TX Huaihai China Next,the program aimed to promote Chinese fashion brands using the collabora