电力营销英语时文选读.pdf

也可以作为相关从业人员掌握电力市场营销发展的辅助读物：本书由李建坤主编，张蓓、张妍等同志参与了有关章节的编写：中国电力出版社的肖兰、栾“杰等同志对本书的编写提出了大量建设性意见，在此表小感谢。由于编者水平有限，内容难免有失偏顿之处，敬请读者批评指止编者2003年6月Contents适8力浴前言Unitl Basic Marketing Concepts市场营销基本概念】Part A Product产品Part B Place分销渠道5Part C Promotion促销8art D Pricing价格12Unit2 Power Marketing Legislation电力普销法规15Part A Major Federal Legislation Affecting the Electric Power Industry影响电力行业的主要联邦立法15Part B Supply Rules(1）供电规则(1）24Part C Supply Rules(2)供电规则(2)32Part D Supply Rules(3)供电规则(3)39Part上Supply Rules(4）供电规则(4)46Uni3 Pricing and Billing电价与电费58Part A Convenience Pays多种付费方式58Part B Country Energy Tariffs电价61art C Prices Climb for Power on Spot Market in Califoria加利福尼亚电力现货市场价格攀升64Pat)Tariff Ref0m电价改革，67Part p:Scoring the Customer Lifecycle客户生命周期的评分71Unit4 Metering and Meter Reading电能计量与抄表83Part A Choosing the Right Meter for the Right Job选择合适的表计83Part B Automatic Meter Reading(AMR)自动抄表系统8SParl(Metering Services Provider抄表服务商90