2020全球社交电商版图与案例-Meltwater融文-202008.pdf

1|?2|?Amazon?3|?1?234?5 4|?1?5|?5|?6|?Z?GlobalWebIndex?42%?Statista?201 9?220?2024?842?(KOL)?UGC?40%?1?2020?Meltwater?KOL?UGC?TripAdvisor?Lazada?App?1Source:McKinsey China Digital Consumer Trends 201 9?7|?2?Instagram Checkout?Facebook ShopsInstagram?201 9?1 0?2?Instagram?5?Instagram?201 6?(Shoppable T ags)?Instagram?201 9?Checkout?Instagram?Source:Biteable2Source:Most Popular Social Networks Worldwide,April 2020 8|?Facebook?WhatsApp?Facebook Messenger?Instagram Direct?Facebook?Facebook Messenger?GOOGLE SHOPPING?Google Shopping?3?App?Google Shopping?Source:Google ShoppingFacebook Shops?2020?Source:Facebook3Source:Google Shopping is the Largest Growth Opportunity For Most Online Retailers in 201 9 9|?LAZADA&SHOPEE?Lazada?Shopee?App?Lazada?Shopee?AR?App?Lazada?LazLive?Shopee LiveSource:Lazada;ShopeeShopee?Lazada?Slash It?Source:Lazada;Shopee 1 0|?Source:KakaoKAKAOKakaoT alk?App?93%?MAU?4,1 00?201 4?Kakao?KakaoPay?KakaoT alk?KakaoStyle?KakaoT alk?1 0?1 60?App?Kakao?Kakao Shopping?App?Kakao T alk Deal?Kakao?201 9?6?T alk Deal?Source:Kakao 1 1|?ZALOZalo?1?4?App?Zalo?201 7?Zalo Pay?Zalo?Zalo Shop?App?Zalo?BoxMe?Shipchung?App?App?Source:Zalo4Source:Vietnam Wants 50%of Social Media Users on Domestic Platforms by 2020TIKTOK?5?TikT ok?Tiktok?URLSource:Twitter 1 2|?O2O?micro influencer)?5?6?Sayo Yoshida(sayobaby)?Instagram?1 3.7?Meltwater?1.1 5%?2?3?Lala T akahashi(lala_takahashi)?Instagram?3.45?4.52%?8.6K?Yoshida?T akahashi?T akahashi?T akahashi?5Source:The Secret to the Future Growth of Your Ecommerce Channel:Social Commerce6Source:Micro-Influencers Becoming More Popular on Instagram 1 3|?Instagram?Instagram?Instagram?7?7Source:The Future Of Social Commerce:What It Means For Brands And InfluencersLala T akahashi?Sayo Yoshida?Instagram?Instagram?Source:InstagramSource:Instagram 1 4|?Supreme?8?Supreme?Supreme?Supreme?The North Face?298?eBay?700?9?1 0?8Source:The Future Of Social Commerce:What It Means For Brands And Influencers9Source:Guerrilla Fashion:The Story of Supreme1 0 Source:3 e-Commerce Trends Leading the Way in 201 91 1 Source:Nike T eamed Up With Snap and Darkstore to Pre-Release Air Jordan III Tinker Shoes on Snapchat201 2?Supreme x the North Face?1 500?(O2O)SNAPCHAT X AIR JORDAN III?TINKER?(CEJ)?NBA?Snapchat?III?Tinker?23?1 1?Snapchat?App?Source:Grailed 1 5|?O2O?Source:Snapchat 1 6|?4?(CEJ)?CEJ?(CEJ)?(CEJ)?(CEJ)?Facebook?Instagram?Snapchat?WhatsApp?(CEJ)?1 2 Source:The Future of eCommerce:eCommerce Trends T o Watch For In 2020 1 7|?Meltwater?Meltwater?1 8|?/?1 9|?5?O2O?1 9|A Comprehensive Guide to Social Commerce?20|?AR?Instagram?O2O?O2O?21|?Meltwater?2001?32,000?Meltwater?20?Meltwater?6?55?Meltwater?Meltwater?MEST?Shack1 5??Meltwater?Meltwater?Meltwater?Meltwater?22|?Hashmeta?Hashmeta?Hashmeta?SkillsFuture?NTUC LearningHub?One Faber Group?Godiva?JobStreet?https:/