内蒙古科技大学客户关系管理结课论文目录第一章数据挖掘在客户关系管理中的应用概述..................................................................3第二章数据挖掘概述.............................................................................................................42.1数据挖掘定义...................................................................................................................42.2数据挖掘的过程...............................................................................................................42.2.1确定业务对象............................................................................................................42.2.2数据准备...................................................................................................................42.2.3数据挖掘...................................................................................................................42.2.4结果分析和评估........................................................................................................42.2.5知识的嵌入应用........................................................................................................42.3数据挖掘的技术...............................................................................................................52.3.1关联分析..................................................................................................................52.3.2序列分析..................................................................................................................52.3.3分类分析...................................................................................................................52.3.4聚类分析...................................................................................................................52.3.5预测分析...................................................................................................................52.3.6孤立点分析................................................
