浅析我国网上药店的现状及发展前景目录中文摘要.................................................ⅠABSTRACT.................................................Ⅱ1.网上药店概况............................................11.1网上药店的概念.....................................11.2网上药店的发展历程.................................11.3网上药店的发展环境.................................21.3.1社会环境分析..................................21.3.2经济环境分析..................................21.3.3政治环境分析..................................21.4网上药店的特点.....................................31.4.1网上药店的优势................................31.4.2网上药店的劣势................................31.5国外网上药店的分析.................................41.5.1美国网上药店..................................41.5.2德国网上药店..................................41.5.3英国网上药店..................................52.制约我国网上药店发展的问题.............................52.1政策的制约.........................................52.2消费者态度的影响...................................52.3非法网上药店的经营.................................62.4宣传力度不够.......................................62.5配送行为不规范.....................................62.6企业自身原因......................................63.发展我国网上药店的建议..................................63.1选择正规网上药店试点销售处方药.....................63.2实现医疗机构与网上药店联网.........................73.3改变购药付款方式...................................73.4加大网上药店宣传力度...............................73.5网站的建立.........................................73.6配备专业人员.......................................83.7完善配送体系.......................................83.8提供售后服务.......................................83.9建立消费者沟通平台.................................8结论与展望................................................9参考文献.................................................10致谢.................................
